RESEARCH METHODS AO3

Question 1

2 strengths of qualitative data

Answer 1

1) Offers more richness in detail, a wider scope of answers and answers the researcher did not anticipate
2) Higher external validity, provides researcher with better analysis of ppts. view

Question 2

Weakness of qualitative data

Answer 2

Difficult to analyse, patterns and comparisons are hard to see

Question 3

2 strengths of quantitative data

Answer 3

1) Easy to analyse, patterns and comparisons are easy to see
2) usually more objective, less open to bias

Question 4

Weakness of quantitative data

Answer 4

Difficult to analyse, patterns and comparisons are hard to see