Research methods Flashcards
1
Q
What is face validity
A
Whether a measure looks like it is measuring what it is meant to measure
2
Q
What is concurrent validity
A
Whether the currier measure is accurate when compared to previous measure
3
Q
What are demand characteristics
A
Cues that can reveal the aim to participants
4
Q
What are the stages of content analysis
A
- Sampling the data - e.g. the first page of every book
- Coding the data - behaviour categories
- Representing the data - counting instances in each category
5
Q
Strength of content analysis
A
Easy to perform
Inexpensive
Can be replicated
Ecologically valid
6
Q
Weaknesses of content analysis
A
Culture bias
Researcher bias
Time consuming
7
Q
What is thematic analysis
A
Used when analysing qualitative data in order to identify themes
8
Q
What is nominal data
A
Data is in categories
9
Q
What is ordinal data
A
Data has been ordered or ranked
10
Q
What is interval data
A
Data measured on scales with equal intervals
