Research Methods Flashcards

1
Q

Experiment (2)

A

Studies how factors are related in controlled environment

Ethical concerns

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2
Q

Sample Survey (1)

A

Used to obtain info about thought/behaviour of large group

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3
Q

Interview (3)

A

When researcher wants detailed info

Looks for explanations/descriptions of thought and behaviour

Predetermined questions

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4
Q

Case study (2)

A

Observation of individual/situation/group over a period of time

Studying situation in depth unearths a lot.

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5
Q

3 types of observation (3)

A

Structured

Unstructured

Participant

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6
Q

Unstructured observation

A

Studying people without predetermined idea/plan leading to insights

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7
Q

Structured observation

A

Planned before and keeping notes

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8
Q

Participant

A

Used by anthropologists

Living with group to understand culture

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9
Q

Qualitive Data (4)

A

Expressed in words/actions

Open ended questions

Description and comparison

Analysis based on interpretation -subjective

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10
Q

Quantitive Data(3)

A

Numerical

Close ended questions

More objective

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