Research Methods Flashcards
Experiment (2)
Studies how factors are related in controlled environment
Ethical concerns
Sample Survey (1)
Used to obtain info about thought/behaviour of large group
Interview (3)
When researcher wants detailed info
Looks for explanations/descriptions of thought and behaviour
Predetermined questions
Case study (2)
Observation of individual/situation/group over a period of time
Studying situation in depth unearths a lot.
3 types of observation (3)
Structured
Unstructured
Participant
Unstructured observation
Studying people without predetermined idea/plan leading to insights
Structured observation
Planned before and keeping notes
Participant
Used by anthropologists
Living with group to understand culture
Qualitive Data (4)
Expressed in words/actions
Open ended questions
Description and comparison
Analysis based on interpretation -subjective
Quantitive Data(3)
Numerical
Close ended questions
More objective