Research Methods Flashcards
Definition of pilot studies
Small scale study run of the experiment before the real experiment
Internal validity
Does it measure what it’s supposed to measure?
Population Validity
Can the findings be generalised to another group of people
Ecological validity
Generalised to another setting
Reliability
How consistent the findings are
Temporal validity
Generalised to another setting
Why run a pilot study?
Because you can check timing, how clear the instructions are, participants opinion, check materials, test questions, check behavioural categories
Experimenter bias
Experimenter influences the experiment which changes the result
Demand characteristics
Participant guesses what is happening
Single blind
Participant does not know what condition they are in.
Double blind
Both researcher and participant don’t know what is happening
Naturalistic observation
Observation carried out in an everyday setting
Covert observation
Observing people without their knowledge
Non participant observation
Observer is separate from people being watched
Participant
Observations made by someone taking part
Overt observations
When participants know their behaviour is being studied
Controlled observations
Under conditions that have been created
Qualities data
Language data
Quantitative data
Number data
What type of data does a bar chart hold?
Categorised data
What type of data does a histogram hold?
Continuous
What type of data does scatter graph hold?
Associates
What type of data does a line graph hold?
Continuous
What is an advantage and disadvantage of controlled observations
A - extraneous variables
D- low ecological validity
What is an advantage and disadvantage of a natural observation
A - high ecological validity
D- replication of extraneous variables
What is an advantage and disadvantage of a covert observation
A- less demand characteristics
D- ethical issue
What is an advantage and disadvantage of an overt observation
A- ethically good
D- demand characteristics
What is an advantage and disadvantage of a participant observation
A- better understanding of behaviour
D - rely on memory
What is an advantage and disadvantage of a non participant observation
A- can write down information when it happens
D- researcher bias
What is a structured interview
Determined questions asked in a set order
What is a semi structured interview
Some questions are set but you can ask more
What is an unstructured interview
No set questions
What is an advantage and disadvantage of a structured interview
A- easy to repeat, reduces bias
D- you can’t divert questions so loose validity
What is an advantage and disadvantage of an unstructured interview
A- much more flexibility
D- hard to repeat/ analyse
What is a likert scale
Where the question ranges from strongly agree to strongly disagree
What is a rating scale
Where you rate something against numbers
What are the strengths of self report techniques
Low cost
Quick
Not much effort