Research Methods Flashcards
Random Sampling
Pulling names from a hat or using random number tables gives everyone an equal chance.
Removes research bias, experimenter cannot choose and fair.
Hypothesis
A predicted outcome. This includes the independent and dependent variables
Opportunity Sampling
Selecting whoever is there at the time. E.G market researchers who stop people when shopping.
Quick and researcher bias.
Systematic Sampling
Going down a list and selecting every nth person. Stop when reached representative sample size. E.G every 10th person does jumping jack’s. Simple to use, no equal chance.
Stratified a Sampling
This is taking a sample from each of the “strata” or layers of the population.
Complex and time consuming.
Very representative of the target population.
Volunteer Sampling
People sign up to take part.
Ethical consideration
Rules or conduct which are there to protect participants from harm.
Consent
Giving permission.
Informed consent
Giving permission knowing what will happen.
Deception
Lying and using actors to fool participants.
Right to withdraw
Can leave the experiment at any time.
Right to withdraw results
Can choose to have all experimental data taken out of the report.
Confidentiality
Privacy
Protection from Harm
Keeping safe from physical or psychological danger or pain.
Debriefing
An explanation afterwards to explain the true purpose of the experiment.
Independent variable
The variable you change.
Dependent variable
The variable you measure.
Independent groups
When participants go through one condition.
Repeated measures
When the same participants take part in all conditions in an experiment.
Matched pairs
Participants that are tested share one characteristic.
Order effect
It occurs when participants take part in a series of experiments or conditions.
Participant variables
A participant that cannot be controlled.
Adv & Dis of Independent groups
Adv - Would not get bored.
Dis - The differences between groups will effect the results.
Adv & Dis of Repeated measures
Adv - Few participants are needed.
Dis - If participants find out the hypothesis, it may change their behaviour.