Research methods Flashcards
What is the primary purpose of research methods in sociology?
To systematically investigate social phenomena and gain insights into human behavior.
True or False: Qualitative research methods focus on numerical data.
False
Fill in the blank: __________ is a research method that involves observing subjects in their natural environment.
Field research
What is the difference between qualitative and quantitative research?
Qualitative research focuses on understanding social phenomena through non-numerical data, while quantitative research uses numerical data to identify patterns and relationships.
Which of the following is a common qualitative research method? A) Surveys B) Experiments C) Interviews D) Statistical analysis
C) Interviews
What is a hypothesis in sociological research?
A testable statement predicting the relationship between variables.
True or False: Surveys are a form of quantitative research.
True
What does the term ‘operationalization’ refer to in research?
The process of defining how a concept will be measured in a study.
Which research method involves manipulating variables to determine cause and effect?
Experiments
Fill in the blank: __________ sampling involves selecting participants in a way that each member of the population has an equal chance of being chosen.
Random
What is ethnography?
A qualitative research method that involves immersive observation and participation in a group’s daily life.
True or False: Longitudinal studies collect data at a single point in time.
False
What is the main advantage of using mixed methods in research?
It allows researchers to combine the strengths of both qualitative and quantitative approaches.
What is a case study?
An in-depth analysis of a particular individual, group, or event within its real-life context.
Which ethical principle in research emphasizes the need to obtain informed consent from participants?
Respect for persons
