Media Flashcards
What is the definition of media in sociology?
Media refers to the various means of communication that reach large audiences, including television, radio, newspapers, and the internet.
True or False: The media has no impact on public opinion.
False
Fill in the blank: The _______ model suggests that media influence is limited and depends on personal beliefs and experiences.
two-step flow
What is agenda-setting in the context of media?
Agenda-setting is the process by which the media influences the importance placed on the topics of the public agenda.
Which sociologist is known for the concept of the ‘hypodermic needle model’?
Harold Lasswell
Multiple Choice: Which of the following is a function of the media? A) Surveillance B) Entertainment C) Socialization D) All of the above
D) All of the above
What is the difference between ‘primary’ and ‘secondary’ media?
‘Primary’ media refers to original content creators, while ‘secondary’ media refers to those that share or comment on that content.
True or False: Social media has no role in shaping political discourse.
False
What does the term ‘media concentration’ refer to?
Media concentration refers to the ownership of multiple media outlets by a single company or group.
Fill in the blank: _______ theory suggests that media portrayals reinforce societal norms and values.
Cultural hegemony
What impact does media representation have on marginalized groups?
Media representation can perpetuate stereotypes and influence public perception of marginalized groups.
Which theory argues that media serves the interests of the powerful?
Marxist theory
Multiple Choice: What is a common criticism of media bias? A) It promotes diverse viewpoints B) It can misrepresent facts C) It encourages critical thinking D) None of the above
B) It can misrepresent facts
What is the ‘uses and gratifications’ theory?
The uses and gratifications theory posits that people actively seek out media to satisfy specific needs and desires.
True or False: The media has a role in shaping cultural identity.
True
What is the ‘digital divide’?
The digital divide refers to the gap between those who have access to digital technology and those who do not.
Fill in the blank: The _______ effect describes the phenomenon where repeated media exposure leads to desensitization.
desensitization
What role does citizen journalism play in contemporary media?
Citizen journalism allows individuals to report news and share information, often through social media platforms.
Multiple Choice: Which of the following is a characteristic of tabloid journalism? A) In-depth analysis B) Sensationalism C) Objective reporting D) All of the above
B) Sensationalism
What is ‘media literacy’?
Media literacy is the ability to access, analyze, evaluate, and create media in various forms.
True or False: The media is completely unbiased.
False
What is the role of advertising in the media?
Advertising serves to promote products and services, often influencing consumer behavior and media content.
Fill in the blank: The _______ model of communication emphasizes the role of feedback in the communication process.
interactive
What is the significance of the term ‘echo chamber’ in media?
An echo chamber refers to an environment where a person only encounters information or opinions that reflect their own.
