Research Methods Flashcards
Scientific Method
- identify a research question
- propose a hypothesis
- choose a research measurement and design
- draw conclusions
Questionnaires
open-ended or closed-question format (Likert-Scale)
What are the strengths/weaknesses of Questionnaires?
strengths = many people can be tested quickly
- collects large amounts of data about people’s thoughts and actions
- convenient
- shows changes in behavior after the event occurs
weaknesses = social desirability (people say what they think looks good)
- people lie
- researcher’s presence affects results
- different interpretations of questions
What are the strengths/weaknesses of interviews?
strengths = detailed info can be collected and avoids simplification of questions
- casual nature may encourage openness
weaknesses = difficult to analyze
- expensive and time-consuming
- possible interviewer effects (race, gender)
Observation
watching the behavior of humans or animals w/out researcher manipulation
What are the strengths/weaknesses of Observation?
strengths = more natural behavior is observed
- study animal behavior that cannot be expressed in captivity
- situations are not artificially set up
weaknesses = observed individs may change behavior if conscious of the study
- difficult to replicate
- needs more than 1 observer
Biological Measures
broad category including all measures of bio structuce/function
- EEG, MRI, heart rate, hormones, genetics
what are the strengths/weaknesses of Biological Measures?
strengths = more objective; replicative/precise
weaknesses = expensive; doesn’t consider content/environment
Experimental Studies
manipulates a variable
what are the strengths/weaknesses of Experimental Studies?
strengths = controlled; easy to replicate; cheaper; less time-consuming
weaknesses = artificial environment; low external validity; experimenter’s bias
Natural Experiment Studies
adoption, natural disasters, pre/post-law passing
what are the strengths/weaknesses of Natural Experiment Studies?
strengths = less chance of demand characteristics or experimenter bias interfering
weaknesses = IV is not controlled; no control over allocation of participants
- rare/unusual circumstances
Correlational Studies
observing and recording behavior and development w/out manipulating variables
what are the strengths/weaknesses of Correlational Studies?
strengths = results can lead to more specific experiments; can be easier and nonexpensive
weaknesses = correlation does NOT equal causation
Case Studies
a study focused on 1 person