research methods Flashcards
1
Q
QUESTIONNAIRES
A
- list of q’s (paper, online, face to face) without researcher present
- hiter - anonymous regarding women sexual behaviour 4% responses
✅ large sample, quick, anonymous = validity
❌ can lie, limited answers, low responses
2
Q
STRUCTURED INTERVIEW
A
- pre planned q’s and recorded answers
- ONS - public services
✅standardised = reliable, quick, researcher presence = cant say no
❌time consuming, bias (social desirability)
3
Q
UNSTRUCTURED INTERVIEW
A
- no preplanned q’s + follow ups
- oakley - duel burden
✅natural setting = more detail + validity
❌interviewer character effects responses, bias (social desirability)
4
Q
SEMI STRUCTURED INTERVIEW
A
- some pre planned q’s but allowed follow ups
✅follow up q’s, closed and open q’s = detailed convo
❌not standardised = no reliability, expensive, time consuming
5
Q
COVERT PARTICIPANT OBSERVATION
A
- observing without others aware
✅study hard to reach groups, honest behaviour = valid
❌relies on memory (no notes), lack of consent + deception
6
Q
OVERT PARTICIPANT OBSERVATION
A
- observing with others being aware
✅consent, note taking = accuracy/detail
❌hawthorne effect, observer bias
7
Q
OVERT NON PARTICIPANT OBSERVATION
A
- not participating but obvious observing
- Humphrey tea room
✅detailed, natural setting = validity
❌hawthorne effect, observer bias, lack of consent
8
Q
OFFICIAL STATS
A
- widely used secondary source
- spirit level - data from diff countries says inequality cause social problems
✅see trends over time, international comparisons
❌data changes over time = harder to compare, cant ensure no errors = less validity
9
Q
PERSONAL DOCUMENTS
A
- gain insight into everyday life e.g. diaries, paintings, newspapers
- MOP - diaries during war
✅detailed, study those from the past
❌unrepresentative (not all have diaries or relate to experiences), affected by intended audience e.g. newspaper = elderly
10
Q
FOCUS GROUPS
A
- group of ppl discussing an issue with researcher as facilitator
✅ many opinions in detail, cheaper (several at once)
❌ some dominate discussion, unreliable, hard to analyse
11
Q
INTERPRETIVISTS
A
AO1 - favour qualitative data, aim to be non-scientific with natural environment
AO3 - ✅ detailed, recognises feelings and experiences ❌bias/subjective, unreliable
12
Q
POSITIVISTS
A
AO1 - favour quantitative data, aims to be scientific with natural sciences
A03- ✅ measure/count, see trends ❌ simplifies complex social issues, overlooks personal interpretation