Research methods Flashcards
Definition - quantitative data
numerical data
Definition - qualitative data
written data
Definition - validity
the truthfulness of data
Definition - reliability
consistent results
Definition - verstehen
when the researcher gains an empathetic understanding
Definition - objectivity
fact based
Definition - subjectivity
opinion based
what type of data do positivists prefer
quantitative data
what type of data do interpretivists prefer
qualitative data
Definition - ecological validity
finding that are true to there natural environment
Definition - hawthorne effect
change your behaviour or answers
Definition - covert
participants don’t know about study
Definition - overt
participants know about the study
Definition - participant observation
they participate whilst observing the group
Definition - non-participant observation
they just observe, don’t participate