research methods Flashcards

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1
Q

examples of primary data

A

questionnaires
interviews
observational studies

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2
Q

strength of primary data

A

control over how and what data is collected
control over reliability and validity of data

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3
Q

weaknesses of primary data

A

time consuming
expensive
difficulty accessing target group

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4
Q

examples of secondary data

A

documents
statistics
previous research

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5
Q

strengths of secondary data

A

saves time
useful for historical and comparative purpose
can be highly reliable
highly valid

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6
Q

weaknesses of secondary data

A

clash in definitions
some sources can be unreliable such as personal documents
May be biased

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7
Q

quantitative data

A

raw number
numerical
percentage
rate

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8
Q

strengths of quantitative data

A

comparisons
statistical analysis
correlations
track changes over time
more reliable
objective

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9
Q

weaknesses of quantitative data

A

artificial
narrow range of information
lacks depth
surface level data

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10
Q

qualitative data

A

literary
experiences and meanings
quality of behaviour

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11
Q

strengths of qualitative data

A

in depth information
non artificial settings
rapport with respondents

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12
Q

weaknesses

A

intensive
can’t be generalised easily
not representative
difficult to compare
difficult to replicate
low reliability
open to interpretation

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13
Q

official statistics

A

secondary data
patterns of behaviour
trends can be drawn from findings
comparative analysis

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14
Q

strengths of official statistics

A

representative
saves time
hard statistics

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15
Q

weaknesses of official statistics

A

low validity
not all information may be reliable
biased

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16
Q

personal documents, digital content ans media sources

A

secondary qualitative data
letters
oral history
autobiographies
photographs

17
Q

strengths of person docs etc

A

saves time
historical documents can be compared
indepth qualitative data
can be analysed
tell us about previous experiences in society