media Flashcards
1
Q
dutton et al
A
media is impersonal and lack in immediacy
2
Q
mcchesney
A
appearance of choice
3
Q
galbraith
A
controllers are technological elites who remain employees rather than owners
4
Q
Davis and McAdam
A
globalisation has caused a new economic shift encouraging diversity and competition
5
Q
John will (pluralist)
A
media content should be audiences centred
consumers play an active role
must be under the market law of supply and demand
