Research methods Flashcards
1
Q
research aim
A
statement outlining the purpose of the investigation e.g. the aim of this experiment is to assess the effects food colour has on perception of taste
2
Q
sampling
A
a subset part of the population is selected for research
3
Q
distinction of primary and secondary data
A
primary data is collected directly from the source
secondary is not collected directly from the source but was collected at an earlier time.
4
Q
qualitative and quantitative data
A
quantitative is data expressed numerically and qualitative is data is characteristics and quality based
5
Q
population
A
refers to the term of group of entire research interest which the researcher will seek to generalise (apply) results of investigation
6
Q
representative sample
A
