RESEARCH METHODS Flashcards

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1
Q

What are the key points of positivism?

A

Influenced by the natural sciences
Have adapted and applied the ideas that plants, chemicals and animals behave in a predictable ways to human behaviour, therefore we should treat people as objects whose behaviour can be directly observed, measured and counted in the same way as natural phenomenons
There are social forces or laws (Durkheim calls them ‘social facts’) that shape and determine the social actions of people
These laws are the product of the organisation of society
Free will, individualism, and the ability to make choices is less influential than society’s ability to shape human behaviour
Individual’s are the ‘puppets of society’
Functionalism, Marxism and feminism are positivist theories as they believe the individual is less important than the social structure

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2
Q

Why has positivism been influential on research methods?

A

Most sociologists believe that remaining objective and adopting a scientific approach is vital in sociological research (The British Sociological Association implicitly encourage quantitative research)
2. The government, when funding sociological research, tend to favour quantitative research as it allows generalisations
3. Science has a great status in society and is still perceived as a source of much human progress

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3
Q

What are positivist views on patterns and trends?

A

They believe that whole groups of people behave in very patterned or similar ways as a result of the social structure
Trends in human behaviour can clearly be measured and catalogued, and is also predictable
Positivists take a ‘macro’ approach to society, in that they’re mainly concerned with examining the relationships between different parts of the social structure to work out their effects on individual behaviour

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4
Q

What are positivist views on sociology as a science?

A

Positivists argue that sociologists should adopt the logic and methods of the natural sciences in their exploration of how the social structures shapes people’s behaviours and actions
Known as the ‘hypothetical-deductive approach’
These observations about the world lead to positivists coming up with hypotheses or conjectures, which are informed guesses about how and why the social situation they observed has come about
They then test the hypothesis by collecting data or evidence, through a scientific survey

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5
Q

What are positivist views on research methods?

A

They argue that sociological research methods used to test hypotheses should exhibit the following ideal features in order to be considered scientific:
Should follow systematic and logical procedures
Should be reliable (repeat and get same results)
Should be objective and value free (personal views should not effect results)
Should be representative (sample should reflect target population)
Should be generalisable (can safely conclude that the results can be applied to the wider population)
Keen on quantitative data (easier to compare and establish correlations)
Should be valid (research findings give a true picture to what is being studied)

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6
Q

What was Durkheim’s study on suicide?

A

He investigated suicide using the positivist scientific approach, by studying 19th century suicide statistics in Europe and found 3 trends:
1. Suicide rates remained constant and predictable
2. The number remained constant between societies
3. The number remained constant between social groups within the same society
He concluded that the rates of suicide were not the result of using free will, but instead suicide is a social fact shaped by the nature of society the individuals belong in
The main type of suicide found was ‘egoisitic’, which was caused by too much individualism
Religion played a major role in whether individual were sufficiently integrated into society or not
Catholics sense of community was much stronger than protestant, therefore had a stronger sense of belonging
Protestants were more likely to kill themselves than Catholics because they didn’t provide as much protection against suicide
Their failure to establish a strong sense of community led to people believing they were superior to the group, resulting in egoism and suicidal actions

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7
Q

What are the key points of interpretivism?

A

Reject the positivist view that human behaviour is determined and shaped by social structure, and that behaviour is predictable
Instead, they argue that people are active creators of their own destinies
They believe that society is socially constructed in that it is the product of two processes:
People choose to come together and interact in social groups
What makes an interaction or event ‘social’ is that all those who take part give it the same meaning
Weber is the main interpretivist as he argues that we must not regard people simply as helpless puppets, instead we need to acknowledge that society is a social construct in that it is the net sum of all social interactions and the meanings that underpin them

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8
Q

Wha is verstehen?

A

Interpretivist sociologists argue that if we want to explain social actions, we have to first understand them in a way that the participant does
We must learn to see them world from their standpoint, and develop empathetic understanding

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9
Q

What are interpretivist views on research methods?

A

See validity as more important than objectivity and reliability
A focus on reliability can result in researcher imposition, where it only focuses on what the sociologist thinks and neglects what the research subject really thinks
They claim their research is valid in a number of ways:
It is ethnographic (involve the insertion of the researcher into the situation to understand society and culture)
They create a rapport with the participant to give a true picture of their lives
They establish verstehen to understand the true feelings of the participant
They prefer qualitative research as it allows for more detail
Prefer primary research methods, especially unstructured interviews as they have a naturalistic conversational style

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10
Q

What is reflexivity for interpretivists?

A

Some interpretivist sociologists have attempted to counter positivist criticisms by keeping diaries that document the trials and tribulations of every stage of the research
This is known as reflexivity as it is a form of self-evaluation to try and improve their researcH

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11
Q

What was Atkinson’s Coroners and suicide study?

A

He critiques Durkheim’s positivist study from the interpretivist view
Durkheim failed to appreciate that the statistics are socially constructed because they are due to interactions between the victim, their family and friends, and a coroner whose function is to interpret how people have died and apply a label for cause of death
When it comes to suicide, if the coroner suspects intent to die, they will look for clues such as suicide notes and how the person did
Argued that catholics had a lower rate of suicide due to having closer relationships with the coroners, and therefore being able to cover them up
Supports that interactions between people is involved in statistics, and they aren’t as simple as they seem

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12
Q

What are controlled observations?

A

Likely to be carried out in a laboratory/controlled setting
The researcher decides where the observation will take place, at what time, with which participants, in what circumstances and uses a standardised procedure
Participants are randomly allocated to each independent variable group

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13
Q

What are the strengths of controlled observations?

A

Easily replicated by other researchers using the same method - reliable
The data is easier and quicker to analyse as it is quantitative - less time consuming
Large sample can be obtained as quick method, making results more representative

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14
Q

What are the weaknesses of controlled observations?

A

Lack validity due to Hawthorne effect/demand characteristics and lack ecological validity as situation may not reflect a real life situation

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15
Q

What are naturalistic observations?

A

Involves studying spontaneous behaviour of participants in natural surroundings
The researcher simply records what they see in whatever way they can

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16
Q

What are the strengths of naturalistic observations?

A

Greater ecological validity as observes behaviour in natural setting
Often reveals behaviour not seen before
No researcher manipulation of behaviour so more valid

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17
Q

What are the weaknesses of naturalistic observations?

A

Often conducted on a micro scale and may lack a representative sample
Less reliable as other variables cannot be controlled
Researcher needs to be trained to be able to recognise aspects of a situation that are significant and worth further attention
No manipulation of variables so a cause and effect relationship cannot be established

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18
Q

What are participant observations?

A

A variant of natural observations but the researcher joins in and becomes a part of the group they are studying to get a deeper insight into the situation
Overt - the group being studied are aware they are being observed
Covert - the group being studied doesn’t know they are being observed (‘undercover’)

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19
Q

What are the strengths of participant observations?

A

Take place in natural settings, which should mean the respondents act more naturally making it more valid
If covert, then less chance for the Hawthorne effect
It’s flexible and allows the researcher to enter the situation with an open mind
Interpretivists prefer this method because it is respondent led, and therefore allows them to speak for themselves and establishes ‘verstehen’

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20
Q

What are the weaknesses of participant observations?

A

Can be difficult to get time/privacy for recording the behaviour, especially with covert (have to wait until they’re on their own and rely on memory which may not be accurate)
If the researcher becomes too involved they may lose objectivity and become bias
Participants are deceived if covert, which has ethical issues
Legality can be an issue in covert researchers, as sometimes researchers working with deviant groups may have to do illegal acts to maintain their cover

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21
Q

What are social surveys/questionnaires?

A

Social surveys are typically questionnaires designed to collect information from large numbers of people in a standardised form
Most questionnaires have a high degree of structure, therefore tend to be a formal way of collecting data, allowing the researcher little freedom to follow a lead

22
Q

What are strengths of social surveys/questionnaires?

A

Positivists favour questionnaires because they are detached and objective, where the sociologist’s involvement with the respondent is kept to a minimum
Particularly useful for testing hypotheses about cause and effect relationships between variables because they’re quantifiable so allow to find correlations
Allows researchers to collect data from a large amount of people
Thematic analysis can be done on the open questions to find trends and patterns from the qualitative data
Quick and cheap way of collecting a large amount of data
No issues of informed consent as when a respondent is presented with a questionnaire, it is fairly obvious research is being done

23
Q

What are the weaknesses of social surveys/questionnaires?

A

The structure and phrasing of the questionnaire could have researcher bias - reduces validity
Participants could interpret the questions differently when a researcher isn’t present, decreasing reliability
Relies on respondents honesty
Can suffer from a low response rate, and those who do respond may all share characteristics making the sample less representative

24
Q

What are interviews?

A

Involves an interviewer asking questions verbally to a respondent, so has a more direct interaction than questionnaires
Structured interviews - the interviewer asks the same questions in the same way to every participant from a prepared list
Unstructured interviews - a guided conversation, where the interviewer has complete freedom to vary the questions with each respondent so they can follow lines of inquiry
Semi-structured interviews - the interviewer have a list of questions but they have the ability to slightly stray away depending on the responses given
Group interviews - the interviewer interviews two or more people at one time

25
Q

What are the strengths of structured interviews?

A

Easy to replicate as a fixed set of questions are used so has high reliability
Fairly quick to conduct which means a larger sample can be used making the results more representative

26
Q

What are the weaknesses of unstructured interviews?

A

Aren’t flexible so researcher can’t follow a line of inquiry
Answers lack detail as only closed questions are asked which generates quantitative data which means the researcher won’t know why the person behaves in a certain way

27
Q

What are the strengths of unstructured interviews?

A

More flexible as questions can be adapted depending on the responses
Generate qualitative data through open questions, meaning the participant can use their own words and real sense of understanding can be established
Increased validity as the interviewer has the opportunity to probe for a deeper understanding

28
Q

What are the weaknesses of unstructured interviews?

A

Can be time consuming (to do the interview and analyse qualitative data) which means smaller sample and therefore less representative
Risk of researcher bias as it requires a level of interpretation of the responses, and the interviewer’s phrasing and body language could influence the answers - less valid

29
Q

What are the strengths of group interviews?

A

Gathers qualitative data which is more valid as allows participants to expand on answers and means there is a deeper understanding
Increased validity as participants may be more comfortable with others there

30
Q

What are the weaknesses of group interviews?

A

More difficult to keep confidential as can’t ensure all participants will keep responses private - less ethical
Less reliable as they use open questions and could deviate from the interview schedule
Participants could lie to impress other group members making it less valid

31
Q

What is the interviewer effect?

A

due to an interview being a social interaction, the behaviour or language of the interview could affect the participant’s responses making it less valid

32
Q

What is a random sample, and what are the strengths and weaknesses?

A

gives every member of the target group an equal chance of being selected for the sample
Strengths
Reasonable chance of it being representative
Eliminates sampling bias
Weaknesses
Small minority groups may distort the results
May be impractical if target group is too large

33
Q

What is a systematic sample, and what are the strengths and weaknesses?

A

follows a system when randomly selecting participants (eg every 4th person in a list)
Strengths
Likely to be representative of the target population
No bias as randomly selecting participants
Weaknesses
Can be time consuming
Still chance for misrepresentation as some key characteristics may not be selected

34
Q

What is stratified sampling, and what are the strengths and weaknesses?

A

sample divides or ‘stratifies’ the target group into sections, each with a key characteristic, then selects a few from each section
Strengths
Likely to be representative
Weaknesses
Time consuming
Difficult to establish correct proportion of the target population

35
Q

What is an opportunity sample, and what are the strengths and weaknesses?

A

participants who are willing and accessible are targeted
Strengths
Quick, easy and cheap
Weaknesses
Can be bias as researcher has control over selection
Sometimes not representative as all may share traits

36
Q

What is volunteer sampling, and what are the strengths and weaknesses?

A

sample consists of people who have volunteered to take part
Strengths
Well motivated so more likely to give useful feedback
Weaknesses
Well motivated participants may respond differently, making it less generalisable

37
Q

What is quota sampling, and what are the strengths and weaknesses?

A

take a very tailored sample that’s in proportion to the characteristic being studied (eg split into gender or ethnicity)
Strengths
Cheaper as less respondents are required
Weaknesses
Harder to eliminate bias in the selection process

38
Q

What is snowball sampling, and what ate the strengths and weaknesses?

A

researcher begins with a small sample, and then asks each participant to find another person to participate in the study
Strengths
Effective way to study hard to reach social groups
Easy for the participant
Weaknesses
Likely to provide results that can’t be generalised beyond the sample studied
Process tends to be slower as relying on participant’s communication

39
Q

What are official statistics?

A

numerical data collected by the government, usually gathered through surveys carried out by state agencies
Unofficial statistics - quantitative data that is collected by non-government sources

40
Q

What are the strengths and weaknesses of official statistics?

A

Strengths
Cheap and easy to access
Extremely up to date and therefore reflects contemporary society
Positivists believe it is reliable evidence
Large surveyed participants increases the generalisability of the evidence
Can easily see change in trends
Weaknesses
May be reductionist research method as it doesn’t explain the whole sociological perspective (explanation for trends)
Open to political manipulation

41
Q

What is a content analysis?

A

An observational analysis method used to identify words, themes and concepts in qualitative data (eg newspapers) and then convert them into quantitative data

42
Q

What are the strengths and weaknesses of a content analysis?

A

Strengths
Relatively straightforward to access the media
Researcher is not in direct contact with people so no demand characteristics
Eliminates ethical issues
Useful in analysing historical material and changes in trends over time
Weaknesses
Lack of objectivity as researcher has to interpret information
Does not give us an understanding to why behaviour occurred
Observed trends in media may not reflect reality

43
Q

What is triangulation?

A

Using multiple data sets, methods, theories and/or investigators to address a research question
Helps to enhance the validity and credibility of the findings

44
Q

What are the strengths of self report data?

A

Good validity as asks people directly and gets their opinions
Gathers both qualitative and quantitative data
Can be gathered quickly and cheaply from different groups and large samples so more representative
Can be easily replicated making it reliable
Closed questions are quantifiable so can be summaries in tables and graphs (objective)

45
Q

What are the weaknesses of self report data?

A

Fixed choice questions lack flexibility and forces people to answer a certain way
Chance of social desirability bias making it less valid
Acquiescence - yes more than no or just agree
Questions could be misunderstood lowering reliability
Chance of low response rate

46
Q

What are victim surveys?

A

Involve asking a sample of people to identify both reported and unreported crimes that have been committed against them
One of the largest victim surveys carried out in the UK is the Crime Survey for England and Wales which is a face-to-face survey that collects data from 50,000 households in the UK

47
Q

What are the strengths and weaknesses of victim surveys?

A

Strengths
May uncover unreported crimes so therefore shows the dark figure of crime
Trends in particular crimes can be identified
Weaknesses
Doesn’t include all police-recorded crimes (eg excludes murder where the victim is dead and victimless crimes)
Victims may forget trivial crimes or lie lowering validity
It’s a household survey so excludes homeless people, or people living in communal establishments (eg prisons or care homes)

48
Q

What are factors influencing the choice of research topic?

A

The interest and values of the researcher
Current debates in society
Funding
Access to research subject
The relationship between social problems (aspects of social life that causes misery to individuals and wider society) and sociological problems (the impact of agents of socialisation on an individual’s behaviour)

49
Q

What are factors influencing the choice of research method?

A

Cost and funding
Time available
Participants required
The subject matter of the research
Characteristics of the research and those being researched
Ethics (eg if planned research goes against BSA ethical guidelines it cannot be conducted)

50
Q

What is the process of research?

A

Aim, Hypothesis, Research existing material, plan research method, sample, pilot study, Carry out method, gather results, analysis , evaluation