Research methods Flashcards
define aim
a statement which explains what the experiment is attempting to achieve
define hypothesis
a clear, precise, testable statement which makes a prediction of the direction that results may take
what is the difference between an aim and hypothesis
an aim is a statement of investigation whereas the hypothesis is a prediction
what are the two types of hypothesis
alternative- predicts there will be a difference/relationship
null- predicts there will be no difference/relationship
what are the two types of alternative hypothesis
directional- predicts the direction the results will go
non-directional- predicts a difference but not a direction
define the independent variable
the variable being manipulated
define the dependent variable
the variable being measured
define extraneous variables
additional or unwanted variables which are, where possible, controlled or removed by the researcher
define confounding variables
variables which change the iv
define demand characteristics
participants behave in the way they believe is expected of them or find the aim and behave in a way to influence the results
define the hawthorne effect
being watched makes us change how we act
define the social desirability bias
acting in a way to look ‘good’
define investigator effects
a researcher consciously/unconsciously influencing the outcomes of the research
types of investigator effects
non verbal communication- body language hints at correct/incorrect behaviour
physical characteristics- behaviour changes based on the appearance of the researcher
bias in interpretation of data- interprets what is wanted to be obtained from the data
define order effects
the order that participants complete conditions in affects participants’ behaviour
what are the two types of order effects
practice effects- participants may perform better in the second condition as they know what to expect
fatigue effects- performance may be worse in the second condition as participants are tired
how can order effects increase the chances of demand characteristics
practice effects- participants find the aim with repeated conditions, performing better and affecting results
fatigue effects- participants may become bored ad so affect the study by manipulating results
describe standardisation
keeping variables the same
describe counterbalancing
ensuring variables occur in all possible combinations
describe randomisation
deciding the order of the variables by chance
describe single blind
ensuring that participants do not know the details of the experiment
describe double blind
participants and experimenters do not know the details of the experiment
describe independent groups
ppts only complete one condition of the experiment
strengths of independent groups
+no order effects
+lower drop-out rate (attrition)
weaknesses of independent groups
-groups may not be well matched
-requires twice as many ppts
describe repeated measures
all ppts complete all conditions of the experiment
strengths of repeated measures
+less ppts saves money and time
+groups are perfectly matched
weaknesses of repeated measures
-may show order effects
-demand characteristics may affect results
describe matched pairs
ppts are matched based on a factor and each complete a condition
strengths of matched pairs
+control of participant variables
weaknesses of matched pairs
-time to gather and match participants
-may not be possible to completely match both groups
define target population
the total group of individuals from which the sample might be drawn
define sample
a group of people who take part in research who are presumed to be fair and representative of the total population
define sample bias
certain groups are over/under represented within the sample selected, limiting generalisability to outside the sample
define representative sample
a sample that will reflect how the population as a whole would respond to the experiment
describe random sampling
all of the target population’s members have an equal chance of being selected
strengths of random sampling
+no researcher bias
+prevents choosing ppts to support hypothesis
weakness of random sampling
-time consuming
-still unrepresentative
-participants may refuse to take part
describe systematic sampling
there is a system for selecting participants, every nth person
strengths of systematic sampling
+no researcher bias
+representative
weaknesses of systematic sampling
-time consuming
-unrepresentative if ppts are underrepresented
describe stratified sampling
ppts selected based on their proportion in the population
strengths of stratified sampling
+avoids researcher bias
+representative
weakness of stratified sampling
-complete representation is not possible
-time consuming
describe opportunity sampling
ppts selected based on who is present when conducting the study
strengths of opportunity sampling
+saves time and effort
+less costly
weaknesses of opportunity sampling
-researcher bias
-unrepresentative of the target population
describe volunteer sampling
ppts are collected by asking people to take part in the study
strengths of volunteer sampling
+less likely to drop out
+easy and quick
weaknesses of volunteer sampling
-volunteer bias
describe a lab experiment
performed in a controlled environment, using standardised procedures with ppts randomly allocated to groups
strengths of lab experiments
+good control = easy to replicate
+cause and effect can be established
+gathers quantitative data
weaknesses of lab experiments
-artificial setting = low ecological validity
-ppts more likely to display demand characteristics
describe a field experiment
occur in real world settings, the IV is manipulated by the researcher and as many variables as possible are controlled
strengths of field experiments
+natural setting = ppt behaviour is more likely to be natural
+less chance of demand characteristics
weaknesses of field experiments
-ethical issues, ppts may not know they are in an experiment
-cannot control all variables, EVs may affect results
describe a natural experiment
the IV varies naturally, the experimenter does not manipulate it but measures the effect on the DV
strengths of natural experiments
+allows researchers to investigate a behaviour not normally allowed to be studied
+less chance of demand characteristics, ppts unaware they are in a study
weaknesses of natural experiments
-must wait for the IV to occur
-less control as the IV cannot be manipulated
describe a quasi experiment
the IV occurs naturally, the experimenter is unable to change the IV or randomly allocate ppts to conditions
strengths of quasi experiment
+allows researchers to investigate behaviour that wouldn’t normally be allowed to be studied
+can be some control of EVs
weaknesses of quasi experiments
-must wait for the IV to occur
-less control as the IV cannot be manipulated
describe naturalistic observations
the setting has not been manipulated, the set up is natural
strengths of naturalistic observations
+higher ecological validity
+natural, spontaneous behaviour
limitations of naturalistic observations
-less controlled, EVs could affect the results
describe controlled observations
some variables have been manipulated
strengths of controlled observations
+more controlled, can be certain that behaviour is due to the situation
limitations of controlled observations
-lower ecological validity
- ppts less likely to act in a natural way
describe covert observations
observations are made without the ppts knowledge
strengths of covert observations
+ppts will behave more naturally
limitations of covert observations
-ethical issues
-observers may misinterpret behaviour
describe overt observations
ppts are aware that they are being observed
strengths of overt observations
-avoids ethical issues
limitations of overt observations
-observer effect, ppts may alter behaviour as they know they are being watched
describe participant observations
observer is a ppt in the behaviour being observed
strengths of participant observations
-likely to better understand behaviour
limitations of participant observations
-observer bias, less objective, harder to record seen behaviour
describe non-participant observation
observer is not a ppt in the behaviour being observed
strengths of non-participant observations
+more objective, distanced from behaviour
describe structured observations
there are behavioural categories and/or sampling methods
strengths of structured observations
+improved inter observer reliability
limitations of structured observations
-observer bias, may see what they want to see
describe unstructured observations
there are no behavioural categories or sampling methods
strengths of unstructured observations
+useful when behaviour is unpredictable
+good as a pilot study to make categories
limitations of unstructured observations
-eye catching behaviours may not be the most relevant
-poor inter observer reliability, no established categories
define behavioural categories
a list of specific behaviours that are counted every time the behaviour occurs
describe time sampling
behaviour is recorded at fixed time intervals
strengths of time sampling
+shows time related changes in behaviour