research methods Flashcards
qualitative data
detailed data in the form of description
quantitative data
numerical data that can be turned into statistical form
longitudinal study
- study same group / person over time
- tracks development of behaviour
- collects multiple sets of data
snap-shot data
- concluded at one point in time
- collects one set of data
- doesn’t track development of bhv
ecological validity
whether the task and setting are representative of real life
experiment
setting up a situation and studying behaviour
- lab
- quasi
- natrual
observation
watching people with or without knowledge usually looking for certain pre-decided behaviour
self-reports
asking ppts about their behaviour by using questionnaires or interviews
correlations
looking at how 2 variables are related
free will
human beings are entirely free to act as they chose and bare responsibility for the outcome of their behaviour
determinism
suggests we lack control of our behaviour and it is pre-determined by factors such as genes and past experiences
usefullness
research that enhances our knowledge and can be applied to real life situations
limited usefulness
research that may lack credibility, generalisability and understanding or be difficult to apply to real life
nature
behaviour is due to biological factors such as genetics, nervous systems
nuture
sees behaviour as learnt or aquired through experiences in the environment
interactionist
accepts both nature and nurture as being interconnected and human behaviour is a product of both
reductionism
attempts to break down behaviour into constituent parts and uses single factors to account for a given behaviour eg genes
holism
sees behaviour as too complex to be reduced and there are many factors contributing to behaviours
individual
looks to a persons personality and dispositions as the cause of behaviour
situational
behaviour is caused by situations around individuals eg group members or environmental context
internal reliability
the extent to which we can replicate the procedure
what does internal reliability concern
procedure (all, always, same)
how is internal reliability increased
standardisation - keeping the procedure the same
how is internal reliability checked
split-half method
test-retest method
external reliability
the extent to which we can replicate the findings and achieve consistency
what does external reliability concern
findings
how do we increase external reliability
quantitative data - makes comparison easier
how is external reliability checked
split- half method
test-retest method
inter-rater reliability
whether 2 or more researchers find and conclude the same thing
when is inter-rater reliability used
mainly observations
how is inter-rater reliability increased
pilot studies
use behavioural categories
internal validity
whether the study measures what it se out to measure
what does internal validity concern
procedure
what needs to be controlled to increase internal validity
extraneous variables
external validity
whether that findings can be generalised to real life
what does external validity concern
findings
test-restest validity
when ppts are tested more than once on separate occasions in the same condition
split half method
2 halves of a questionnaire are similar
population validity
whether the sample makes findings applicable to real life
ecological validity
task or setting true to real life meaning findings can be generalised
construct validity
extent to which a test measures all aspects of particular behaviour
criterion validity
the scores on one measure are able to predict the outcome on another related measure
predictive validity
a measure can predict future behaviour or attitude
3 types of extraneous variables
situational variables - env
individual variables - ppts
researcher effects
situational variables
lighting
distractions
time of year / day / month
location
individual differences
gender
age
personality
cognitive ability
researcher effects
facial expressions
body language
conscious/unconscious cues
face validity
extent something looks as if it will measure what its supposed to
measure of central tendency
measure of averages
eg mean median mode
mean equation
∑(x÷n)
+ of using mean
all data is used
accurate rep of the data
first choice of central tendancy
- of mean
anomalous result can distort the values
not appropriate if data is skewed
+ of the median
extreme scores don’t distort the value
use if data set is skewed by extreme values
- of the median
difficult and time consuming to calculate
less representative of all values
+ of mode
can use when data is not numerical
allows analysis for most occurring category
- of the mode
may not accurately reflect data set
if no most popular answer , not useful
discrete data
can be placed into categories
continuous data
can be placed on a number line
bar chart
used for discrete data only
histogram
used for continuous data
area of columns = frequency
frequency equation
frequency x class width
frequency density equation
frequency ÷ class width
pie chart
used for discrete data
shows relative contribution to overall total
line graph
continuous data
continuous scale
shows change over time
scatter graph
continuous data
measures relationship between 2 variables
operationalisation
how you make a variable measurable
what variables are used in experiments
independent variable
dependent variable
extraneous variables
what variables are used in observations
co-variables (2 behaviours being measured)
extraneous variables
independent variable
manipulated / changed by the researcher
dependent variable
behaviour being measured
alternate hypothesis
statement of prediction between variables
correlational hypothesis
predict the relationship between 2 variables
one-tailed hypothesis
predicts specific direction of resulty
two-tailed hypothesis
predict a difference will be found but are non-directional in terms of what will be found
null hypothesis
states no difference will be found
target population
the group of people the psychologists want to be able to generalise their findings