RESEARCH METHODS Flashcards
What are the four experimental methods?
- labrotory experiment.
- field experiment.
- natural experiment.
- quasi experiment.
Explain a laboratory experiment? (including strength and weakness)
conducted in controlled conditions, manipulates the independant variable to meassure effect on the dependent variable.
Streangth - high control over extraneous variables.
Weakness - lack external validity.
Expalin a natural experiment? (strength and weakness)
doesnt manipulate idependant varliable, examines effect of an existing (naturally occuring eg flood) IV on the DV (behaviour of the peopole affected compared to behavouir before hand.
Strength - high level of external validity.
Weakness - limits oppurtunity to generalise results.
Explain a field expirement?
conducted in natural conditions, manipulates the independent variable to meassure the effect on the dependent variable, P’s usually dont know they are taking paert in an investigation.
Strength - higher level of ecological validity.
Weakness - breaks sojme ethical issues.
Explain a quasi expirement?
naturally occuring IV eg age, gender or personality. examines the effect of the IV on the DV, may be conducted in a laboratory or a natural setting.
Stregth -
Weakness - allow comparison of different types of people providing insight of similaritiews and differnces.
Explain what a covert observation is?
undisclosed, observing people wirhout their knowoledge, may informed of theur participation after the study has taken place.
Strength - investigator effects are less likely.
Weakness - ethical issues
Explain what an overt observation is?
Open observation, participants are awarethey are bbeing obseved.
Strength - more ethical than covert method.
Weakness - possibility of investigator effects.
Explain what participant observations is? (strengths and weaknesses)
the person who is conducting the experiment also takes aprt in the activity cna be covert or overt.
Strength - can obtain indepth data and a better ujnderstanding.
Weakness - possibility of investigator effects, reducing internal validity.
Explain non participant observations? (strength and weakness)
person conducting observation doesnt participate in the activity eg teacher evaluations.
Strengths - investigator effects are less likely, observing at a distnace.
Weakness - reliablility issues, cant replicate the exact same conditions if done naturaly.
Explain controlled observations? (strength and weakness)
conducted under strict conditions, extraneous variables can be controlled.
Strength - can be replicated easily to check for reliability.
Weakness - have a lower level of external validity, artificial enviroment.
Explain a structured observation?
researcher uses coded schedules according to previously agreed formula to documant and organise bahviour into behvioural categories.
Strength - can compare behahiour of participants and across groups.
Weakness - struggle to reach high internal validity, as researcher may miss some crucial behvaiour.
Explain unstructured observations? (strength and weakness)
observed behaviour is all recorded and described in as much detial as possible.
Strength - richness of the data obtianed, adding internal validity.
Weakness - observer bias, may only record behaviour which is of value to them.
Explain what an open question is? (strength and weakness)
allow participants to answer however they wish generating qualitive data.
Strength - less chance of researcher bias.
Weakness - participants may answer ina socially desirebale way.
Explain what a closed question is? (strength and weakness)
Restrict the participant to predetermined set of responses, generating qualitive data. 3 types: 1. checklist (tick answers that apply to them), 2.likert response scale (rate ona scale their veiws and opinions) 3. ranking scale (place a list of items in their prefered order).
Strength - quantitive so easy to analyse.
Weakness - produce a response bias.
Explain structured interviews? (strength and weakness)
Questions are decided on in advance and are asked in exactly the same order everytime. uses an interview schedule.
Strength - quantitive data is easier to statisitcally analyse.
Weakness - investigator effects may playa role.
Explain unstructured interviews? (strength and weakness)
conducted more like a conversation, produces rich qualitive data usually video or sudio recorded.
Strength - increase validity of findings.
Weakness - time consuming and costly.
Explain semi structured interviews? (strength and weakness)
mostly prepared questions supplemented with unprepared questions, produces rich qualitive data.
Strength - increase validity, reducing social desirability bias.
Weakness - qualitive data is hard to analyse.
Explain positive correlation?
as one variable increases the other varibale increases eg foot size and hight.
Explain negitive correlation?
As one variable increases the other variable decreases eg GCSE grades and the amount they are absent in school.
Explain negative correlation?
when there is no relationship between variables.
What is a limitation of using the correlation method?
it is not possible to establish a casue and effect relationship.
What are the two types of hypothesis?
Directional hypothesis
Non directional hypothesis.
Explain what directionl hypothesis is?
predicts the specific direction of the difference between two or more variables.
Explain what are the non directional hypothesis?
Predicts that a difference will exist between two or more variables without predicting the exact direction of the difference.