Research Methodology

Question 1

What are the two broad types of research methods used by psychologists?

Answer 1

Quantitative and qualitative methods.

Question 2

Key features of qualitative research

Answer 2

• Research takes place in the natural setting of participants.
• The researcher serves as the primary instrument for data collection.
• Data comes from multiple sources and perspectives.

Question 3

Methods of qualitatve research

Answer 3

• Observation
• Interview
• Focus group
• Case study
• Content analysis

Question 4

Types of observation

Answer 4

• Laboratory vs naturalistic observation
• Overt vs Covert observation
• Participant observation
• Structured vs unstructured observation

Question 5

Types of interview

Answer 5

• Structured
• Semi-structured
• Unstructured

Question 6

What is a focus group?

Answer 6

Structured group discussions where participants share their views and experiences on a specific topic.

Question 7

What is a case study?

Answer 7

An in-depth investigation of an individual or a group.
Case studies can involve a variety of other methods (observation, interview etc.).

Question 8

Why are case studies reffered to as a separate research method?

Answer 8

• The individual or the group that is the object of a case study is unique in some way.
• Sampling isn’t an issue - you’re interested in a particular case, not the population this case ‘represents’.
• Less focus on generazability.
• Case is studied thoroughly, using a combination of different methods.