Research Method: Qualitative Data

Question 1

What are 2 advantages of using qualitative data?

Answer 1

+Holistic: represents human behaviour without reducing it to numbers.
+Provides rich details on how people think and behave as they are given free range.

Question 2

What are 2 disadvantages of using qualitative data?

Answer 2

-Difficult to detect patterns and draw conclusions because there is a large variety of answers.
-Interpreting answers is subjective lowering credibility.

Question 3

What is thematic analysis?

Answer 3

A techniques to analyse qualitative data by theming and tallying when each category comes up. This organises data and allows conclusions to be drawn.

Question 4

What is grounded theory?

Answer 4

A bottom-up technique used when analysing qualitative data. The categories that emerge are ‘grounded’ in the data.

Question 5

Describe the 5 steps of thematic analysis.

Answer 5

1. Read and reread the answers.
2. Break the data into units and assign a name to each unit.
3. Themes created by grouping units.
4. Reread the text to ensure themes are accurately allocated.
5. Conclusions drawn.