Research Into Conformity Flashcards
Asch study
Aim - conformity on ambiguous task
Procedure - 123 male America verbally answer abc matching same length line confeds always answer wrong
Findings - 25% never did 75% least once 37% did
Conclusion - support nsi conform to avoid disapproval
Strength of ash
Lab setting
Control over EV
high validity
Weakness asch
Bias sample all male Americans
Can’t generalise female have different reaction
Lack population validity
More research required
Group size
Does it have effect on conformity
No difference above 3
Increase conformity 31.8%
Small minority not sufficient
Unanimity
Add non conforming confed affect naive pps conformity
Reduced
Behave more independently
Task difficulty
Line judging harder
Increase conformity suggest isi play greater role look to others for guidance
Zimbardo prison experiment
Aim - people conform to social roles
Procedure - Stanford basement made into fake prison 24 male psychology volunteers split 2 groups randomly 1-2 weeks separate uniforms
Findings - prisoners passive as Garda became verbally hostile harssemt distrss terminated 6 th day
Conclusion - pps conformed to social roles
Weakness of zimbardo
Pps acting than conforming based on stereotype behaviour eg garud claimed based role on character in a film
Strength of zimbardo
Real world applications done to understand prison behaviour
Social pressure in gaurd due to evil situation so act same way demonstrates conformity