Minority Influence

Question 1

Minority influence

Answer 1

Where a minority changes attitudes and behaviour of majority

Question 2

Social change

Answer 2

Whole society adopt a new belief or a way of behaving than become widely accepted as the norm

Question 3

Consistency

Answer 3

Minority stable in there opinion one time agreeing among the majority

Moscovici blue green eye test 2 condition consistent confed green all time inconsistent half the time
Consistent 8.4% green
Inconsistent 1.3% time

Question 4

Commitment

Answer 4

Minority dedicated to cause greater dedication greater influence
Rosa parks didn’t give up seat while make secrion on bus got arrested trigger civil rights movement personal cost to Rosa
Show power of commitment

Question 5

Flexibility

Answer 5

Need to be consistent but willingness to compromise
Inflexible little influence no effect flexible compromise change their view
Show peer flexibility

Question 6

Weakness of minority influence

Answer 6

Biased sample female Americans
Unable to generalise research suggest women more likely conform than men more research needed effect improve validity