Research for conformity / memory to remember Flashcards
CAP 2 revision
Asch conformity about research about NSI
37% conformity
VAC - Group Size
1 ppt + 1 confederate
3% conformity
VAC - Group size
1 ppt + 2 confederates
13% conformity
VAC- Group size
1 ppt + 3 confederates
32% conformity
VAC - Group size
1 ppt + 4+ confederates
Plateaued
VAC - Unamity
1 confederate gave correct answer
5.5% conformity
VAC - Unamity
1 confederate gives wrong different answer
9% conformity
VAC - Task difficulty
When task becomes more difficult
Conformity increases
Conformity to social roles
Zimbardo’s mock prison research
People conformed to social roles
Obedience to AF - Milgram
ppts went to 300v
100% obeyed
Obedience to AF - Milgram
ppts stopped at 300v
12.5% stopped
Obedience to AF - Milgram
ppts continued to 450v
65% obeyed
VAO - Proximity
same room for teacher and learner
obedience fell to 40%
VAO - Proximity
Teacher forced to touch electric shock
obedience fell to a further 30%
VAO - Proximity
Experimenter gave instructions via telephone call
obedience fell to 20.5%
VAO - Location
Location changed from prestigious Yale University to run down office
Obedience changed from 65% to 48%
VAO - Power of Uniform
Experimenter wore everyday clothes
obedience dropped to 20%
RTC Milgram’s research - gender bias
Sheridan & King found that ____% of women would obey in comparison to ___% of men
100% of women to 52% of men
Minority Influence - Consistency
2 confederates inconsistently say blue slides are green
1% of ppts said blue sides are green
Minority Influence - Consistency
2 confederates consistently say blue slides are green
8% of ppts said blue sides are green
Baddeley - Research on coding (STM)
Gave ppts semantically similar/ dissimilar words and acoustically similar / dissimilar words
Ppts had to list both types of words immediately after
Which made more mistakes?
Acoustically similar words
Baddeley - Research on coding (LTM)
Gave ppts semantically similar/ dissimilar words and acoustically similar / dissimilar words
Ppts had to list both types of words 20 minutes after
Which made more mistakes?
Semantically similar words
Miller - Research on Capacity (STM)
Digit span - gave increased in 1 digit until ppts could no longer remember
How many digits did the majority remember?
5-9 digits
Peterson and Peterson - Duration (STM)
Ppts given constant trigram to remember + three digit number to count back from in 3s. When stopped after 3 seconds, what percentage remembered?
80%
Peterson and Peterson - Duration (STM)
Ppts given constant trigram to remember + three digit number to count back from in 3s. When stopped after 18 seconds, what percentage remembered?
10%
Bahrick - Duration (LTM)
Ppts asked to remember former classmates
Ppts after 48 yrs with a photo yearbook, what percentage remembered?
70%
Bahrick - Duration (LTM)
Ppts asked to remember former classmates
Ppts after 48 yrs without a photo yearbook, what percentage remembered?
30%
Retrieval Failure due to absence of cues (Godden & Baddeley)
Asked ppts to learn list of words on either water or land. Then recall list on water or land. Ppts recalled inaccurately by how much?
40% less accuracy
Misleading information - Loftus and Palmer
How fast did ppts say the car was going when they smashed each other?
40.5 mph
Misleading information - Loftus and Palmer
How fast did ppts say the car was going when they collided into each other?
31.8 mph
Asch’s sample
123 American male students
Zimbardo’s sample
volunteer sample of 24 ‘emotionally stable’ US male university students
Milgram’s sample
40 American males aged 20-50
Adorno’s sample
2000 American participants
Peterson’s and Peterson’s sample
24 undergraduate students
Bahrick’s sample
392 American high school graduates between 17-74
Loftus and Palmer’s sample
45 American students
