Research Designs in Applied Social Psychology Flashcards
Chapter 4
described the most common
trade-offs researchers must consider as a ‘three-horned dilemma’.
Joseph McGrath
What consists of three-horned dilemma?
✧ PRECISION
✧ SITUATION GENERALIZABILITY
✧ PEOPLE GENERALIZABILITY
Good Researcher Must:
⌘ Know the unique advantages and disadvantages for each research design.
⌘ Conduct studies that make the best useof each design’s advantages while minimizing disadvantages.
⌘ Carefully construct research programmed using multiple designs that compensate for each method’s weaknesses.
FEATURES OF TRUE EXPERIMENTS: MAXIMIZING PRECISION
Manipulator and Random Assignment
occurs when the experimenter systematically varies the level of one (or more) variables while holding constant other variables that may have an effect.
Manipulator
- The manipulated variable (potential cause)
Independent Variable
- outcome variable (effect)
Dependent Variable
occurs when the experimenter assigns participants to groups on an arbitrary basis. The use of random assignment therefore ensures that every participant has an equal chance of being assigned to any condition in the experiment.
Random Assignment
is an additional variable that systematically varies with the independent variable and influences the dependent variable.
Confound
- occurs when the presence of an individual difference influences the outcome variable.
Person Confound
- occurs when the experimenter unwittingly varies two or more variables at once
Procedural Confound
refers to variables that influence the dependent variable
Noise
indicate that the effect that one or more independent variables has on the dependent variable depends on an additional independent variable.
Interactions
has become the most common laboratory method for studying social behavior.
2X2 Factorial Design
Statistical interactions are also useful because they identify the of a theory: conditions that demarcate when a theory does or does not apply. Boundary conditions are important to study because no theory that is of applied use will be correct under all circumstances (see McGuire, 1973)
boundary conditions
is that research laboratories are often situated on university campuses, and it is very easy and cost effective to utilize this resource.
Incidental Reason
Using homogenous samples reduces noise.
Purposeful Reason