research design questions

Question 1

13. A researcher wants to know what the arguments of consumers make sense to purchase running shoes from a specific brand. Why do they choose brand A and just for B and why model X and not Y? He knows that an acquaintance has just bought a pair of sneakers. He takes an interview with him about his buying motives and finally asks if this knowledge knows others who have recently purchased sneakers. Hi also asks these acquaintances of the knowledge whether there are others who have recently purchased sneakers. In this way, hi comes to a sample of people who have recently purchased sneakers. What kind of sample is this an example of?

Answer 1

snowball sample

Question 2

14. The chance of representativeness is greatest when you use:

Answer 2

A sufficiently large aselect sample

Question 3

15. You will do a research for MUD jeans for customer opinions about and innovative, new to be launched collection. For this, you will do research among the target group on the basis of focus groups. How can you ensure the validity (validity) of this method?

Answer 3

By ensuring that the respondents are representative of the population

Question 4

16. A researcher asks management for the internal employee satisfaction survey and list with all employee addresses. He sends and survey to all these employees. What kind of sample is involved here?

Answer 4

The entire population is included in the study.

Question 5

17. What is increasing when you use more indicators for operationalization

Answer 5

Reliability.

Question 6

18. You want to do a customer satisfaction survey among Bol.com’s customers. You work as a researcher at Bol.com and you have access to the customer base. You want to draw a representative sample from the total population of bol.com, what kind of sample do you use for this?

Answer 6

A-select sample drawing.

Question 7

19. A jeans business would like to work with recycled cotton. In order to incorporate the highest possible content and mechanically recycled cotton into their products, the mechanically recycled yarns must meet a certain quality. The yarns are not strong enough at the moment. To make the yarns stronger, longer fibers are needed. To ensure that the fibers stay longer at the carding moth, a lubricant is added during this process. However, the company does not know which lubricant and with which recipe. Which practice question belongs here?

Answer 7

How can jeans company X improve the quality of recycled yarns?

Question 8

20. One form of qualitative research is participatory observation (ethnographic research). In which underlying situation is there participatory observation?

Answer 8

The researcher will work temporarily at a fashion store to become part of the research group.

Question 9

21. What is an example of an open question?

Answer 9

What do you think of the interior?

Question 10

22. What is an experiment in which test subjects are tested in a situation that is as controlled as possible, free from outside influences?

Answer 10

Pure

Question 11

23. What is triangulation?

Answer 11

Combining multiple data collection methods to analyze a situation from multiple perspectives

Question 12

24. What is the downside of not meeting your sample size?

Answer 12

Then you can make less accurate predictions about the total population

Question 13

25. On February 2, the MG organized the meeting ‘A different view on research’. One of the speakers was Nathalie Klok from the research agency Peopleswatch. Peopleswatch does, among other things,… research. By observing consumers in their own environment you gain insight into their ‘real’ behavior and views. Nathalie: “Looking for consumers in their own environment through … research is very valuable because you gain a deep insight into people’s needs.” What should be in place of the dots?

Answer 13

-Ethnographic

Question 14

26. Which method do you use to analyze existing data files?

Answer 14

Secondary analysis

Question 15

27. Which type of question belongs to the following research question: “Which trends in the field of visual merchandising of physical stores can be observed from 2024?”

Answer 15

-Predict

Question 16

28. The reliability of a study says something about:

Answer 16

The extent to which a measurement depends on chance.

Question 17

29. Which question type belongs to the following research question: “What developments in the field of circular knitting can be expected in the next 2 years?”

Answer 17

To predict

Question 18

30. This means the 7 phases within the empirical research circle: At which stage do you determine which data collection method you will choose?

Answer 18

-4. How am I going to find out

Question 19

31. By determining validity and reliability, they tell you something about:

Answer 19

The quality of your research

Question 20

32. A researcher would like to know what customers think of the customer friendliness of Zalando’s service desk employees. What is a good operationalization of the concept of ‘customer friendliness’?

Answer 20

-Offer of help, offer of advice, response to questions, handling of complaints, language use, non-verbal communication.

Question 21

33. A study examines the possible connection between the study choice and the student’s previous education. What type of question are we dealing with?

Answer 21

-Compare

Question 22

34. What is operationalization?

Answer 22

Operationalization is the translation of characteristics into measurable variables.

Question 23

35. Suppose you have conducted 15 in-depth interviews with customers about a new department in the Bijenkorf. This gives you a huge amount of data that you want to reduce. The phase in this process in which you provide text fragments with a label is called ‘open coding’. What is the name of the next phase?

Answer 23

-Axial coding.

Question 24

36. Market research agency GFK Retail asked 500 Dutch people aged 15 and older how they rate various Dutch fashion magazines and what their favorite clothing brands, beauty products, jewelry and entertainment venues mean.

Answer 24

-Quantitative survey

Question 25

37. You want to investigate how the customer experience at De Bijenkorf is experienced among the target group of 20-35 years. You have collected data and analyzed your results. What are you going to do now?

Answer 25

-Answer the research questions

Question 26

38. Nike recently introduced a new line for Nike Air Max. But recently more sneakers have been returned than from other lines, causing costs to rise. The responsible manager wants to know what he can do to reduce the number of returns and would therefore like to investigate the causes of the high number of returns. Which practical question is associated with this research?

Answer 26

How can the number of returns be reduced so that costs do not become too high?

Question 27

39. A manufacturer of leather bags has noticed that the information about sustainability that he puts on the label influences the rating of his product. He has also noticed that people have the wrong impression of the conditions under which the bags are produced. He wonders whether he can use a QR code on the label to report that natural substances are used that are not harmful to health. He wants to conduct research into the effects of this type of information on the valuation of his product. He wants to use this information for better communication about his product. The above is an example of:

Answer 27

-issue

Question 28

40. You are asked to develop a toddler clothing line for Hema. To do this, you approach 300 families and ask them for their opinion with a written survey. After you have received the completed surveys, you want to know how reliable this method is. What is the best way to assess this reliability?

Answer 28

-By conducting the same survey again using a new sample

Question 29

41. This means the 7 phases within the empirical research circle: In which phase do you formulate your research questions?

Answer 29

-3. What is not yet known?

Question 30

42. What type of question is the research question below? “What are the characteristics of the material polyester?”

Answer 30

-Descriptive.

Question 31

43. Zara would like to make their supply chain more sustainable. The company would like to clearly map all first-line suppliers and find out to what extent these suppliers currently meet the ethical standards set out in The Fashion Pact, which the company aims to implement in 2025, and what improvements may need to be made to meet these standards. Which main question fits this best?

Answer 31

To what extent do Zara’s first-line suppliers comply with the ethical standards set out in The Fashion Pact?

Question 32

44. You want to investigate how Hunkemöller can improve the fit of their plus size swimwear, so that the high number of returns (from online orders) on these items decreases. You have formulated the research question and sub-questions. What is the next step?

Answer 32

-Determine how to collect data to answer the questions

Question 33

45. You investigate consumer behavior in the Zeeman store. You administer a questionnaire to consumers and additionally hold a number of focus groups with consumers who have indicated that they want to participate. What type and research approach is most typical here?

Answer 33

-Mixed methods

Question 34

46. What is research called that is repeated at several points in time and relates to what occurs over a (long) period of time?

Answer 34

-Longitudinal

Question 35

47. The 6w method is a useful tool in drafting the cause and problem statement of an investigation. Below you can read and part of a problem statement: “With the implementation of the new UPV law (extended producers responsibility), sustainability is becoming an increasingly important aspect of business management in the Fashion and Textile industry. Karl Lagerfeld wants to make their production chain more sustainable, but doesn’t know what to start. Which of the 6-W questions is most in line with this part of the problem?

Answer 35

What is the problem?

Question 36

48. You want to develop a new Kids collection for SS20 for Tommy Hilfiger. You have received the samples it into the factory and are now going to have a fitting with children to assess whether the fits are just and what the parents and children think of the sample pieces. What type of question is this?

Answer 36

-Evaluate.

Question 37

49. Suppose H&M is your client of an investigation that should contribute to an optimal seller-customer contact. Which practical question best suits such a research?

Answer 37

-“What measures should be taken to get an optimal seller-customer contact?”

Question 38

50. This sentence the 7 phases within the empirical research circle: At what stage are you going to analyze the problem

Answer 38

-1. What do I want to know?

Question 39

51. A window decoration brand has developed a book that makes choosing a fabric for curtains as easy as possible for the consumer. The consumer can choose a fabric based on a number of steps in the purchase process such as light control, privacy, material, width, color and operation. The technical information (such as the acoustic value) is also an important factor of choice when purchasing +window coverings. The company also tries to make that information, especially the acoustics, as clear as possible to consumers. These technical warden are difficult to understand when one has too little knowledge about the technical terms and the concept such as acoustics. The purpose of this research is to be able to visualize and transmit the technical information such as acoustics to the consumer as much as possible. Which main question fits best here?

Answer 39

What factors play a role in making information about curtain dust accessible and understandable?