research design questions Flashcards
1
Q
- A researcher wants to know what the arguments of consumers make sense to purchase running shoes from a specific brand. Why do they choose brand A and just for B and why model X and not Y? He knows that an acquaintance has just bought a pair of sneakers. He takes an interview with him about his buying motives and finally asks if this knowledge knows others who have recently purchased sneakers. Hi also asks these acquaintances of the knowledge whether there are others who have recently purchased sneakers. In this way, hi comes to a sample of people who have recently purchased sneakers. What kind of sample is this an example of?
A
snowball sample
2
Q
- The chance of representativeness is greatest when you use:
A
A sufficiently large aselect sample
3
Q
- You will do a research for MUD jeans for customer opinions about and innovative, new to be launched collection. For this, you will do research among the target group on the basis of focus groups. How can you ensure the validity (validity) of this method?
A
By ensuring that the respondents are representative of the population
4
Q
- A researcher asks management for the internal employee satisfaction survey and list with all employee addresses. He sends and survey to all these employees. What kind of sample is involved here?
A
The entire population is included in the study.
5
Q
- What is increasing when you use more indicators for operationalization
A
Reliability.
6
Q
- You want to do a customer satisfaction survey among Bol.com’s customers. You work as a researcher at Bol.com and you have access to the customer base. You want to draw a representative sample from the total population of bol.com, what kind of sample do you use for this?
A
A-select sample drawing.
7
Q
- A jeans business would like to work with recycled cotton. In order to incorporate the highest possible content and mechanically recycled cotton into their products, the mechanically recycled yarns must meet a certain quality. The yarns are not strong enough at the moment. To make the yarns stronger, longer fibers are needed. To ensure that the fibers stay longer at the carding moth, a lubricant is added during this process. However, the company does not know which lubricant and with which recipe. Which practice question belongs here?
A
How can jeans company X improve the quality of recycled yarns?
8
Q
- One form of qualitative research is participatory observation (ethnographic research). In which underlying situation is there participatory observation?
A
The researcher will work temporarily at a fashion store to become part of the research group.
9
Q
- What is an example of an open question?
A
What do you think of the interior?
10
Q
- What is an experiment in which test subjects are tested in a situation that is as controlled as possible, free from outside influences?
A
Pure
11
Q
- What is triangulation?
A
Combining multiple data collection methods to analyze a situation from multiple perspectives
12
Q
- What is the downside of not meeting your sample size?
A
Then you can make less accurate predictions about the total population
13
Q
- On February 2, the MG organized the meeting ‘A different view on research’. One of the speakers was Nathalie Klok from the research agency Peopleswatch. Peopleswatch does, among other things,… research. By observing consumers in their own environment you gain insight into their ‘real’ behavior and views. Nathalie: “Looking for consumers in their own environment through … research is very valuable because you gain a deep insight into people’s needs.” What should be in place of the dots?
A
-Ethnographic
14
Q
- Which method do you use to analyze existing data files?
A
Secondary analysis
15
Q
- Which type of question belongs to the following research question: “Which trends in the field of visual merchandising of physical stores can be observed from 2024?”
A
-Predict
16
Q
- The reliability of a study says something about:
A
The extent to which a measurement depends on chance.
17
Q
- Which question type belongs to the following research question: “What developments in the field of circular knitting can be expected in the next 2 years?”
A
To predict
18
Q
- This means the 7 phases within the empirical research circle: At which stage do you determine which data collection method you will choose?
A
-4. How am I going to find out
19
Q
- By determining validity and reliability, they tell you something about:
A
The quality of your research
20
Q
- A researcher would like to know what customers think of the customer friendliness of Zalando’s service desk employees. What is a good operationalization of the concept of ‘customer friendliness’?
A
-Offer of help, offer of advice, response to questions, handling of complaints, language use, non-verbal communication.
21
Q
- A study examines the possible connection between the study choice and the student’s previous education. What type of question are we dealing with?
A
-Compare
22
Q
- What is operationalization?
A
Operationalization is the translation of characteristics into measurable variables.
23
Q
- Suppose you have conducted 15 in-depth interviews with customers about a new department in the Bijenkorf. This gives you a huge amount of data that you want to reduce. The phase in this process in which you provide text fragments with a label is called ‘open coding’. What is the name of the next phase?
A
-Axial coding.
24
Q
- Market research agency GFK Retail asked 500 Dutch people aged 15 and older how they rate various Dutch fashion magazines and what their favorite clothing brands, beauty products, jewelry and entertainment venues mean.
A
-Quantitative survey
25
37. You want to investigate how the customer experience at De Bijenkorf is experienced among the target group of 20-35 years. You have collected data and analyzed your results. What are you going to do now?
-Answer the research questions
26
38. Nike recently introduced a new line for Nike Air Max. But recently more sneakers have been returned than from other lines, causing costs to rise. The responsible manager wants to know what he can do to reduce the number of returns and would therefore like to investigate the causes of the high number of returns. Which practical question is associated with this research?
How can the number of returns be reduced so that costs do not become too high?
27
39. A manufacturer of leather bags has noticed that the information about sustainability that he puts on the label influences the rating of his product. He has also noticed that people have the wrong impression of the conditions under which the bags are produced. He wonders whether he can use a QR code on the label to report that natural substances are used that are not harmful to health. He wants to conduct research into the effects of this type of information on the valuation of his product. He wants to use this information for better communication about his product. The above is an example of:
-issue
28
40. You are asked to develop a toddler clothing line for Hema. To do this, you approach 300 families and ask them for their opinion with a written survey. After you have received the completed surveys, you want to know how reliable this method is. What is the best way to assess this reliability?
-By conducting the same survey again using a new sample
29
41. This means the 7 phases within the empirical research circle: In which phase do you formulate your research questions?
-3. What is not yet known?
30
42. What type of question is the research question below? “What are the characteristics of the material polyester?"
-Descriptive.
31
43. Zara would like to make their supply chain more sustainable. The company would like to clearly map all first-line suppliers and find out to what extent these suppliers currently meet the ethical standards set out in The Fashion Pact, which the company aims to implement in 2025, and what improvements may need to be made to meet these standards. Which main question fits this best?
To what extent do Zara's first-line suppliers comply with the ethical standards set out in The Fashion Pact?
32
44. You want to investigate how Hunkemöller can improve the fit of their plus size swimwear, so that the high number of returns (from online orders) on these items decreases. You have formulated the research question and sub-questions. What is the next step?
-Determine how to collect data to answer the questions
33
45. You investigate consumer behavior in the Zeeman store. You administer a questionnaire to consumers and additionally hold a number of focus groups with consumers who have indicated that they want to participate. What type and research approach is most typical here?
-Mixed methods
34
46. What is research called that is repeated at several points in time and relates to what occurs over a (long) period of time?
-Longitudinal
35
47. The 6w method is a useful tool in drafting the cause and problem statement of an investigation. Below you can read and part of a problem statement: "With the implementation of the new UPV law (extended producers responsibility), sustainability is becoming an increasingly important aspect of business management in the Fashion and Textile industry. Karl Lagerfeld wants to make their production chain more sustainable, but doesn't know what to start. Which of the 6-W questions is most in line with this part of the problem?
What is the problem?
36
48. You want to develop a new Kids collection for SS20 for Tommy Hilfiger. You have received the samples it into the factory and are now going to have a fitting with children to assess whether the fits are just and what the parents and children think of the sample pieces. What type of question is this?
-Evaluate.
37
49. Suppose H&M is your client of an investigation that should contribute to an optimal seller-customer contact. Which practical question best suits such a research?
-"What measures should be taken to get an optimal seller-customer contact?"
38
50. This sentence the 7 phases within the empirical research circle: At what stage are you going to analyze the problem
-1. What do I want to know?
39
51. A window decoration brand has developed a book that makes choosing a fabric for curtains as easy as possible for the consumer. The consumer can choose a fabric based on a number of steps in the purchase process such as light control, privacy, material, width, color and operation. The technical information (such as the acoustic value) is also an important factor of choice when purchasing +window coverings. The company also tries to make that information, especially the acoustics, as clear as possible to consumers. These technical warden are difficult to understand when one has too little knowledge about the technical terms and the concept such as acoustics. The purpose of this research is to be able to visualize and transmit the technical information such as acoustics to the consumer as much as possible. Which main question fits best here?
What factors play a role in making information about curtain dust accessible and understandable?
