commerce 1.4

Question 1

Which stage in product development is the stage after screening?

Answer 1

Analysis of the business situation

Question 2

The communication strategy is derived from the marketing strategy of the company. What is the last step in the development

Answer 2

Determine the budget

Question 3

Why should fashion companies use the DAGMAR model

Answer 3

To measure the effectiveness of their advertising activities.

Question 4

For the development of the marketing strategy Mike is collecting data from a variety of sources including business transactions, smart devices, industrial equipment, videos, social media and more.
Which marketing trend do you recognize in case of Mike

Answer 4

Big data

Question 5

The demand for a product can be completely inelastic. Which one is an example of such a product

Answer 5

Baby food

Question 6

Mark is working for a fashion company, and he is responsible for the assessment of the success of distributors. He is working on the distribution spacing (numeric distribution), which info does he need for the calculation?

Answer 6

Number of distributors of the brand and the product class

Question 7

When a new fashion brand enters the market and sets the price of their clothing significantly lower than competitors to attract customers and gain market share quickly, what is this pricing strategy called?

Answer 7

Penetration p s

Question 7

Which one is, in the value chain of Porter, a primary process?

Answer 7

Marketing

Question 8

Which pricing strategy is applied to price the products above market pricing?

Answer 8

Premium pricing

Question 9

The communication strategy is derived from the marketing strategy of the company. What is the last step in the development of the communication strategy?

Answer 9

choose the communication mix

Question 10

Which one is a method to set the advertising budget?

Answer 10

percentage-of-sales

Question 11

distribution spacing (numeric distribution)

Answer 11

(nr of distributors of the brand article M/ nr of distributors of the product class P) x100%

Question 12

Revenue share/ turnover share

Answer 12

(Revenue brand M with distributors with brand M/ revenue product class with distributors brand M) x 100%

Question 13

market range

Answer 13

(product class revenue of brand M distributors/ market revenue product class where brand M belongs to) x 100%

Question 14

selection indicator

Answer 14

market range/ distribution spacing = weighted distribution/ numeric distribution

Question 15

market share

Answer 15

(rev brand M/ market rev product class brand M belongs to) x 100% = weighted distribution x rev share