Research Design and Data types (S2)

Question 1

What are the 3 Types of research designs

Answer 1

Exploratory
Descriptive
Causal

Question 2

What is Exploratory Research

Answer 2

Exploratory Research will not give the marketing firm a clear path to solve the problem. it’s used to help formulate the clear problem

Question 3

How can you conduct Exploratory Research

Answer 3

Done with Qualitative Data:
- Focus groups
- Interviews
- Projective Tests
- Ethnographies

Question 4

What is Descriptive Research

Answer 4

It is used when you have more information or secondary data to build the next step of the marketing process.
Descriptive research will allow you to say if a project will succeed or fail with 100% certainty and why?

Question 5

How can you conduct Descriptive Research

Answer 5

• Longitudinal Study (Done over a long period of time)
• Cross sectional study (Done at once, you have you answer right away)

Question 6

What is Causal Research

Answer 6

Causal Research is used to provide evidence regarding causal relationships. It’s used to measure the impact of Factor 1 (X) on Factor 2 (Y)

Question 7

How can you conduct Causal Research

Answer 7

• Laboratory experiment
• Field experiment

Question 8

What are the 2 types of data

Answer 8

• Primary Data: Research conducted today for a problem we are facing now
• Secondary Data: Data that already exists or that was already collected in the past