Research Approaches

Question 0

What is the qualitative approach?

Answer 0

Describes things

Goal is to understand people’s beliefs, motivations and behaviours

Creates non numerical data

Question 1

What is the quantitative approach?

Answer 1

Measures things

Goal is to test if the hypothesis is accepted

Creates data that can be analysed using statistics

Question 2

What is a factorial design?

Answer 2

Simultaneously determine effects of 2 or more factors on outcome measure

Determines if there is an interaction between EFs

e.g. what are the effects of anti depressants and CBT on depression

Can be observational and experimental

e.g. does exercise intensity have different effects on male and female athletes