Research and Competitive Analysis [Understand]

Question 1

What is a competitor analysis?

Answer 1

An assessment of the strengths and weaknesses of your competitors

Question 2

Research is one of the first steps of the Design Thinking process. What do you begin to understand from this research in terms of competitive analysis?

Answer 2

One of the first steps in the design thinking process is research—that is, getting to know the problem space you’re operating within. It’s important to get a feel for what kinds of issues are related to the problem you’re investigating and to take a look at what solutions to similar problems have already been proposed

Question 3

What features or elements might you look at (for a digital product/app) to carry out a competitive analysis?

Answer 3

• Launch experience (splash, onboarding, sign up/log in)
• Navigation
• Buttons (placed clearly, readable)
• Options/Settings (placed clearly, too many/few options)
• Difficulty/ease of task completion

Question 4

What actions do you take from a competitor’s product analysis in your own designs?

Answer 4

• You’ll see what standard design elements users will come to expect when using similar products. - - You’ll be able to use this knowledge to implement positive features in your own designs (while avoiding the negative features)

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