Representations of social groups Flashcards
(Age) Latsch
Argues from a Marxist POV that old people are either not shown or shown negatively by the media cause they’re economically useless to capitalism.
(Age) Cohen
Argues that young people are powerless, easily to blame for societies problems.
(Age) Wayne et al
Confirms that there’s a negative portrayal of young people in the media. 2006 found that 82% of articles focused on young people as perpetrators or victims of crime.
(Criticism Age) Lee et al
Found 91% of old people are shown in adverts are lively and youthful.
(Criticisms Age) Blakie
Says attitudes towards old age has changed, have a more positive image.
(Class) Jones
Suggests the media gives an impression that we are all middle class now.
(Class) Butsch
Studies US TV and concluded that tv creates the working class man stereotype as immature and irresponsible. E.g Homer Simpson.
(Class) Newman
Argues working class people are shown on television they are often shown in an unflattering way or in need of pity.
(Ethnic) Hall
Argues that traditionally there was 3 main representations of black people on TV.
.Natives
.Entertainers
.Slaves
(Ethnic) Akinti
Suggests television often reflects an inaccurate view of black life, focusing on stereotypes such as ‘gun crime’
(Ethnic) Barry
Says the representation of black peoples on British TV report that black people in the media are depicted as trouble makers.
(Ethnic) Van Dijk
Found news coverage of black people saw them as criminals. Leads to moral panic
(Ethnic criticisms) Tokenism
Members of minority group are included to show that the media isn’t racist.
(Gender) Mulvey
‘Male glaze’, camera lens ‘eyes up’ female characters providing erotic pleasure.
Notes physical looks, sex appeal and youthness are necessary attributes to be successful in television.
(Gender) Gill
Argues the depiction of women in advertising has changed from passive objects to independent, sexually powerful agents.
(Gender) Wolf
Says image of women in the media present a beauty ideal which transmits a strong message. Women should treat their bodies like a project.
(Gender) Ferguson
States magazines trend to focus on ‘looking good for him’
(Criticisms Gender) winship
Argues women’s magazines were supportive and a positive role in the lives of women tackling problems.
(Gender) Orbach
Suggests magazines/media can create anxieties in young females regarding bodies and identity.
(Gender) Easthope
Argues the media such as Hollywood films and video games transmit the view that masculinity is based on strength, aggression and competition.
(Gender) Rutherford
Argues that the metrosexual man is an attempt by the media to show a show a more feminised image of men.
(Gender) Crechen
Showed a majority of people regarded women’s sports as inferior to men’s.
