Globalisation And Popular Culture Flashcards

1
Q

McBride

A

Suggest cultural imperialism. Western Mercia flows into less developed parts of the world and it changed local cultures.

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2
Q

Giddens

A

States some theorists claim that globalisation is “Americanisation”

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3
Q

Klein

A

States that cultural imperative leads to increasing cultural homogenisation - everyone’s culture becoming the same.

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4
Q

Mcluhan

A

Suggest new technology has brought people closer together.

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5
Q

Devereux

A

Most large media companies are based in the west so images from western societies dominate the global media.

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6
Q

Strinati (postmodernist)

A

Media promotes the consumption of logos and brands which fuels this global economy and culture.

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