Ownership And Control

Question 1

(CASE STUDY) Silvio Berlusconi

Answer 1

Owns 3 national tv channels, an advertising agency, magazine publisher and he owns a cinema firm.

Question 2

Gramsci

Answer 2

First used the word ‘hegemony’ to describe how people in society make their values and beliefs become the dominant one.

Question 3

Althusser

Answer 3

Believes that the mass media are part of the ideological state apparatus as it spreads a pro capitalist message which mean we come to accept the inequality that exists.

Question 4

Blondel - a pluralist view

Answer 4

Audience are not manipulated. They make decisions to accept or reject or Ignore the media content. Audience are not brainwashed they already have views of their own.

Question 5

Curran (criticism)

Answer 5

Believes owners still interfere in the production of media. (1937) 4 men owned nearly 50% of British newspapers.

Question 6

Jean Blondel

Answer 6

Owners do not have direct control of the content, what appears in the media is driven by consumers because the media groups compete for their attention and their money.

Question 7

Miliband (criticism)

Answer 7

Believed owners who favoured capitalism had ultimate control. Issues that show capitalism in a bad light are rarely mentioned.