Representations Of Class (Traditional, Changing Positive And Negative) Flashcards
Traditional upper - Nairn
After WW2 the monarchy developed close ties with the media industry, ‘the royal family’, are like us but not like us, reinforce a sense of national identity.
Traditional middle - Leech
Middle class lifestyle are presented as the ideal lifestyle in the media advertising, ‘cereal packet family’, recognised that picture shows power of the image of the ‘traditional family’.
Traditional Working - Newman
Few films, sitcoms or dramas which give a realistic image of the everyday life of the working class, working clad people are stereotyped and labelled in a unflattering and pitying lights
Traditional working (N) - Dodd and Dodd
The show presents the nostalgic view of the traditional notion of working class communities, media example eastenders
Traditional underclass - Baumberg et al
Found that common language used to describe benefits as ‘underserving’ e.g. fraud and dishonesty, dependency, non - reciprocity, outsider status
Traditional (N) underclass - Golding and Middleton
Welfare issues were not discussed unless they were connected to other social issues such as crime, fraud and sex
Changing upper - Nairn
Media representations have been traditionally positive
Changing upper - Reiner
Wealthy people are being used to show examples of hard work, success and meritocracy e,g. Ronaldo, David Beckham
Changing working - Devereux
Recent times there are more positive and realistic portrayals of this class, media example: the royale family, more realistic attempt at portraying working class families
Changing underclass - Price
Discourse analysis, benefit street does have ‘narravtives’ in that often present the characters in the programmes as decent and compassionate by an unfair society.
