Representations Of Age (Traditional Changing Positive And Negative) Flashcards
Traditional childhood -Heintz Knowles
Content analysis to study children are portrayed in entertain television, representations constrain a number of stereotypes e.g. horrid Henry
Traditional youth - Griffin
3 ways media portrayed youth as a social problem: deviant, dysfunctional and suffering a deficit.
Traditional youth - women in journalism
Negative language to describe them, more stories about teens and crime and few stories showed teen boys in a good light
Traditional Youth - Kelly
Young people are dangerous
Young people are in need of protection
Young people are immaturen
Traditional elderly - Landis
Number of stereotypes in representations of older people, one dimensional and described in a number of ways e.g. grumpy old man, busybody, having wisdom
Traditional elderly - Cuddy and Fiske
US, TV programmes portrayed just 1.5% of their characters as elderly, form of comedy.
Changing childhood - Postman
Idea of childhood has begun to disappear as children interact more and more with the media, sexualised in the media , adults and children share the same music, sports, language and literature and films
Changing youth - Osgerby
Changes in media representations of youth, recurring them of youth as trouble, these changes in the media representation of youth reflect wider cultural development
Changing elderly - Lee et al
Old people were underrepresented, only 15% of advertising and 90% of representations were positive,golden agers enjoy headlight, active lifestyle
Changing elderly - Carrigan and Szmigin
Advertisers we’re targeting older people as consumers because of the grey pound, increase positive images of aging and positive roles for older people
