Representation Flashcards

1
Q

What is representation?

A

Representation is the meaning that is given to an object, person, or event.

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2
Q

Representation has three aims. List them.

A
  1. To reflect and resemble
  2. To stand in for
  3. To represent
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3
Q

What is the ‘gap’ of representation?

A

A representation can never show the complete truth of a depiction, therefore, there is always a ‘gap’ in the representation where something is left out.

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4
Q

Why is media and communication always linked with power?

A

Because the people that hold the power are able to shape the way people, things, and events are represented in the media.

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5
Q

How do knowledge and power intersect in the media?

A

When someone holds a lot of power in the media, they are able to present/limit the information they provide to represent their own interests rather than the interests of the consumers.

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6
Q

How are marginalised groups represented in the media and why?

A

Marginalised groups are usually depicted in a stereotypical manner to exaggerate differences between ‘us’ and ‘them’. This is called ‘othering’.

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7
Q

Give an example of ‘othering’ in the media.

A

When Keisha Castle-Hughes fell pregnant in 2006, she quickly changed from ‘our’ Keisha to an ‘other’ as she no longer represented the idealistic symbol of biculturalism in New Zealand.

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