Reiss Flashcards
1
Q
Reiss personality + background
A
- hates fixed costs : low salary, high comission
- expert of the game industry
- salesman
- excellent conections
- harvard
2
Q
Gaming industry
A
- very risky
- high conentration
- short life cycle
- seasonal
- retailers pay long after => bad for cashflow
3
Q
Opportunity (R)
A
- entourage => gave him TV idea
- Trivial Pursuit’s success in Canada
- 1 comptetitor : TP and bery expensive
4
Q
Idea (R)
A
capitalize on new trivia industry but differently => TV
5
Q
Funding (R)
A
Partner with Kaplan
6
Q
Reiss’s approach
A
- partner with giant TV guide => broad audience, great PR
- value proposition = social interaction
- highly deligated
- employees of TV guide made the questions
7
Q
Reiss Good vs Bad
A
GOOD
- experience
- contacts
- positive cash flow
BAD
- time tight window
- repetability ?
8
Q
Reiss Good vs Bad
A
GOOD
- experience
- contacts
- positive cash flow
BAD
- time tight window
- repetability ?
