Cases

Question 1

Belkin’s personality traits + background

Answer 1

• promotor
• negociator
• harvard
• note of every contact
• worked for Group Tourning Agency => exeperienced

Question 2

Main motivation (B)

Answer 2

wanted to be his own boss

Question 3

typology of opportunity (B)

Answer 3

imitation

Question 4

Travel industry

Answer 4

• not many regulations
• growing demand for low cost travel
• fragmentation

Question 5

Funding (B)

Answer 5

• difficult : fuel crisis + venture capitalist no like services
• got a bank loan : x2
• his own money

Question 6

Belkin’s approach

Answer 6

• BP unsophisticated
• direct mail to promote product
• Postive cash flow :
  a. people pay in advence for trips
  b. every invester had 1000 shares. 20 investors = 20000 shares => only 2% of company. The rest is debt

Question 7

Belkin Good vs Bad

Answer 7

Good :
- good idea
- experienced
- time is right
- cash flow

Bad :
- financing hard
- debt and not equity ?
- ROI hard