Pastel

Question 1

Jack Paston personality + background

Answer 1

• money driven
• high ego
• no experience in the restaurant business
• Pacific Business School
• scientific research on the industry

Question 2

Montivation (P)

Answer 2

$

Question 3

Opportunity (P)

Answer 3

• type = discovery
• restaurant industry is undergoing big changes
• traditionnal marketing techniques need to be applied to the restaurant industry

Question 4

Industry (P)

Answer 4

• big changes : social restructuration
• high concentration : fast food or gastro

Question 5

Paston’s approach

Answer 5

• Motivations for eating out
• How do they select
  => restaurant have to atrget motivations and not demographics

Question 6

Pastons Good vs Bad

Answer 6

GOOD
- young, energy
- MBA credibitliy

BAD
- young => no investor $
- no restaurant experience
- only money dirven
- ego