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media > Regulation > Flashcards

Regulation Flashcards

1
Q

What things does media regulation consider?

A

considers issues of morality and decency, accuracy of content and media

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2
Q

what is media regulation?

A

rules/ guidelines in media that ensure a clear set of rules for consistency and safeness of users

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3
Q

What does the BBFC regulate?

A

Films, music videos

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4
Q

what does Pegi rating regulate?

A

Video games

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5
Q

What does Ofcom regulate?

A

TV

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6
Q

What does ASA regulate?

A

Advertising

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7
Q

why is existing media becoming harder to regulate?

A

Social media companies are beginning to regulate themselves

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8
Q

What is external regulation?

A

Regulate through organisations that regulate and control the media content through laws and administrative procedures

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9
Q

What organisations are external regulators?

A

Pegi Games, BBFC

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10
Q

What is Internal/ self regulating?

A

Media industries regulate from within through a set of guidelines and practices they all agree and abide by- Audiences judge if it has been regulated correctly

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11
Q

What organisations use internal/ self regulation?

A

TikTok, magazines

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12
Q

What does BBFC stand for?

A

British Board of film classification

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13
Q

what did the BBFC used to stand for and when did it change?

A

British Board of film censor (1984)

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14
Q

When did the BBFC begin?

A

1912

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15
Q

Two possible theorists who talk about regulation?

A

David Gauntlett and Livingstone and Lunt

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16
Q

what do the BBFC do every 4- 5 years?

A

They do a public consultation where they ask public opinion on what they are doing and their opinions on their regulation

17
Q

what the UK’s classification categories?

A

U- Universal
PG- parental guidance
12- suitable for 12+
12A- can only see if 12 years old and accompanied by an adult
15- suitable for 15+
18- Adults only

18
Q

In 2024 what is the issue that raises most concerns?

A

Sexual violence (including rape) 67%

19
Q

Suicide Squad rating decision

A

The suicide squad is a 15. This is due to the key issue of violence and threat, gore, stabbings, shootings, beheadings, sequences of peoples bodies being torn apart.
2024 guidelines research- people agreed with the 15 rating. Recognising it is very violent but with comedy and fantasy meant that it did not reach an 18 rating.

20
Q

Die Hard rating decision

A

It was released 1988 and it was a level 15 because of the sex, nudity, drug use and violence. It was rated 18 for its video release and remained at an 18 until 2008. After it was rewatched and considered, they decided that it could be better as a 15 as the violence wasn’t too gory and it was mostly implied. Now it remains a 15.

21
Q

What did the licensing act 2003 mean for films?

A

meant that all films had to have a BBFC age rating before they got released to cinemas

22
Q

What are the guidelines based off?

A

results of large research- every 45 years, 10,0000 people across the UK watch films/ clips to see if the agree with the age ratings

23
Q

Jane Austins- ‘Emma’ case study

A

Rated U but includes Nudity, however has no sexual context
- Hidden Figures- Discrimination at PG, educational context, social, historical racism

24
Q

Spectre- James Bond case study

A

Violence at 12A- no emphasis on injuries/ blood, occasional gory moments- 2016 most complained about film of that year. Feedback- context of James Bond film it is just about okay, in another context it would be unacceptable

25
Q

Going in Style case study

A

Drugs at 12A- infrequent and should not be glamorised, use of class A drugs, there is a focus on marijuana. Not characters who younger audiences would want to imitate

26
Q

What are two types of cuts made in films?

A

compulsory cuts, ‘cuts for category’

27
Q

What are ASA’s 4 main codes (slogan)?

A

Legal, decent, honest, truthful

28
Q

what does CAP stand for?

A

The Committee of Advertising Practice- writes the advertising codes.

29
Q

Who do ASA co regulate with?

A

Ofcom

30
Q

What are the 5 advertising codes?

A
  • Ads must not mislead
  • Claims should be supported
  • Advertisers should be fair
  • Ads should not offend
  • Ads should be responsible
31
Q

How many complaints does the ASA need for them to asses the advert?

A

one

32
Q

Incident and the Burger King tweet: May 2019

A

Nigel Farage got mikshaked in Edinburgh, May, 2019. Burger king responded by saying ‘Dear people of Scotland. We’re selling milkshakes all weekend. Have fun. Love BK #justsaying’ it got retweeted more than 14,900 times, this gathered 24 complaints. ASA then said that Burger King has to take down the post and to make sure they do not encourage anti social behaviour.

33
Q

What does HFSS stand for?

A

high fat, salt, sugar

34
Q

‘A whopper Jr’ case study

A

‘A whopper Jr’- encourages children to eat the meal, placed on a bus stop near a school which promotes unhealthy eating- one complaint said how it was an HFSS ad that was directed at children. The result was that no medium should be used to advertise HSFF products with more than 25% of its audience is under the age of 16.

35
Q

McDonalds- ‘Dead dad’ ad case study

A

A mcDonalds ad got released of a boy finding common ground with his dead father over a Filet- O- Fish. ASA received more than 100 complaints. Complaints stated that it is ‘inappropriate and insensitive to use bereavement and grief to sell fast food’. McDonalds then had to take the ad down.

36
Q

What is an example of a historical case study to support your points?

A

Snow White (1937)- Tree branches in the scene where Snow White is running through the woods are seen as too scary for the younger audience

37
Q

Barnardo’s break the cycle ad

A
  • 500 complaints- not upheld (shown post watershed)
  • concerns over violence and drug taking
38
Q

MIU MIU case study

A
  • Banned for appearing to sexualise a child- women reclining on a bed. sexually suggestive pose.
  • Defence- ‘Sophisticated ABC1 audience (cover of vogue).
  • ASA said, ‘deliberately youthful appearance and voyeuristic’
  • code breached related to social responsibility, harm and offence

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