Media Ecology Flashcards
who was the term ‘media ecology’ first formally introduced by?
Marshall McLuhan
what is media ecology?
media ecology refers to the complex environments within media texts, producers, distributors, technologies and audiences exist
what did McLuhan predict about the world of technology?
That it would become a ‘global village’ which would profoundly change how we interact
what is Medium is the Message?
He believed that the way people send and receive the information could matter more than the message itself
what is Cool media ?
less information, low resolution, participants have to do work to complete the picture, fill in gaps and be familiar with genre conventions
examples of cool media
telephone, comics, group chat, texting, twitter
what is Hot media?
more information, high resolution, participants are being given the full picture, theres little uncertainty to resolve about what is being communicated
examples of hot media
movies, newspapers, email, facebook, YouTube
what does the term mediation mean?
the way media is put together
- selection
- organisation
- focus
what is representation
the way aspects of society are presented to audiences
what is Mediatization?
how media spreads to, becomes intertwined with and influences other fields or social institutions such as politics, war and religion
how does old media compare to new media ?
old media used to be top down but as it has evolved it has become more distributed mediation
what is technological determinism?
a theory that suggests technology drives and shapes societal development, behaviours, and cultural changes. it argues that technological advancements influence social structures, values and even human cognition, often in ways that are beyond human control. according to this view, society adapts to the conditions set by new technologies, rather than individuals or cultures actively shaping technology
what are some ways that algorithms influence society?
- Shaping public discourse
- Influencing elections
- mental health impact
- Perception of reality
Examples of technological determinism
- smartphones and constant connectivity
- streaming services and media consumption
- news consumption and the decline of traditional media
- AI and deepfakes
- VR and Augmented reality
why was Trumps twitter account closed down in 2020?
Twitter closed down Donald trumps account in 2020 due to him influencing the elections
- because of riots and risk of violence
what is misinformation?
refers to the false of out of context information that is presented as fact regardless of an intent to deceive
what is disinformation?
a type of misinformation that is intentionally false and intended to deceive or mislead
how did people respond to Trumps Twitter being shut down
celebration and outrage, ‘overdue step’, Donald Trump Jr was furious
how far has technological convergence and the use of new media transformed communication?
- You can call people from across the other side of the world and it connects in seconds- McLewan- Global village
- Different social media apps can mean that you can message people on different apps
- Facetime on different apps where they can see you- skype, facetime.
- Flexible- change the way you communicate based on the platform and environment - videos, messaging, emojis, memes, work related, pictures, stories
- Use of web 2.0
- Any to any many to many- Clay Shirky.
- Not a set time slot you can communicate when you want - instant- used to be that newspaper only got released in the morning
- Portability of device
what is a persona?
the way we are perceived by others or the way we present ourselves to others (plural personae)
what is a public persona?
seen in the media are often very artificial e.g. Makeup, scripting, selection of photos, filters, airbrush.
- Seen on Instagram where you can edit
- Often lacking in reality
- People want their public personas to be as pleasing as possible
- Not always intentional
- We often create these personas due to social pressure to fit in and be popular
what app came out to try and stop public personas ?
BeReal- tried to challenge the persona
what is ‘attention economy’
starting to centre our lives with how much attention we get online
what is a private persona?
what we are like at home and round the house
- Technology is blurring the lines between our public and private selves
how is our private persona being turned public without our consent?
Revenge porn - 1,185 cases of private snaps and videos illegally shared online with victims as young as 10
