Power and the Media Flashcards
Cyber Sceptics
Theorists who believe the media has remained powerful
Cyber Utopians
Theorists who believe the media no longer has power and the users have more control
Andrew Keen
Cyber Sceptic
- Rise of social media means theirs a decline in traditional and professional media
Jaron Lanier
Cyber Sceptic
- Addiction to social media- delete social media platforms
Morozov
Cyber sceptic
- Influenced by algorithms- ‘illusions of democracy’
- Concerned about issues of privacy and data leakages- Ashley madison data leakage effects families
Eli Pariser
Cyber Sceptic
- Filter bubbles- give more opinions on similar views
- evaluation- limits views can become too involved with only one perspective
Grassroot groups
New media groups- communication and platforms created and controlled by ordinary people rather than large corporations or governmental institutions.
Fiske
Cyber Utopian
- audiences are active and can create social change- Greta Thunberg
- social media- under 18 when she made changes that impacted the world
How has citizen journalism impacted society?
filming of attacks and posting them to make changes
- George Floyd- institutional racism
- allowed for changes in the law
Henry Jenkins
Cyber Utopians
- ‘convergence culture is throwing media into flux, expanding the opportunities for grassroots groups to speak back to the mass media’.- convergence culture such as books turned into films - it ends with us e.g. Can give audiences multiple platforms to create their own identities.
Evaluation- outdated
David Gauntlett
Cyber Utopians
- A tool for social development- more range of opinions- vloggers on yt/tiktok, evaluation- false news spreads 6x faster than real.
Clay Shirky
Cyber Utopian
- end of audience theory- consumers have become producers- sonic movie - changed design
Michael Wesch
Cyber Utopian
- there is more amateur than professional content online- more opinion leaders who aren’t from professional news companies giving false info
Oligopolies
big 8 conglomerates
