Regeneration and rebranding strategies

Question 1

Retail regeneration strategy

Answer 1

Major shopping malls, e.g. Westfield in Stratford or Meadowhall in Sheffield, which are ‘destinations’ as much as places to shop.

Question 2

Heritage tourism regeneration strategy

Answer 2

Historic sites and attractions such as Hartlepool’s Mertime Experience or the Titanic Quarter in Belfast.

Question 3

Sport and leisure regeneration strategy

Answer 3

Regeneration linked to major sporting events such as the London 2012 Olympics in Stratford, or the 2002 Commonwealth Games in East Manchester.

Question 4

Arts and culture regeneration strategy

Answer 4

Landmark cultural buildings such as the Baltic art gallery and Sage music venue at Gateshead Quayside or MediaCity in Salford.

Question 5

Media themes regeneration strategy

Answer 5

Tourist trails based on popular TV programmes such as Heartbeat in the North York Moors or Last of The Summer Wine in Holmfirth, West Yorkshire.

Question 6

Outdoor pursuits regeneration strategy

Answer 6

Walking, mountain biking and climbing in Galloway Forest Park in southern Scotland or Zip World in Blaenau Ffestiniog’s old slate quarries in Wales.

Question 7

Farm diversification regeneration strategy

Answer 7

Many private farms have shifted their focus from food production to camping, organic foods, shops and holiday cottages often with the support of public money, e.g. EU grants.

Question 8

Sustainable rural livelihoods regeneration strategy

Answer 8

Regeneration focused on renewable energy and natural resources, such as Kielder Forest in Northumberland providing people with a new source of income.

Question 9

What is a landmark building?

Answer 9

Landmark, or flagship, buildings are major new or redeveloped buildings with high visual impact designed to stimulate further regeneration.

Question 10

What does rebranding mean?

Answer 10

Rebranding means changing the perceived image of a place to outsiders, as well as physically regenerating an area.

Question 11

How is media used to attract people to a regenerated area?

Answer 11

Positive news stories and public relations during regeneration to get an area known.
Advertising in newspapers and online.
The use of logos and slogans to project an image to the outside world.