Rebradning rural places

Question 1

What does post-production countryside refer to?

Answer 1

The post-production countryside refers to rural areas that no longer make most of their income from food production and other primary sector employment like fishing, quarrying and forestry.

Question 2

What are accessible rural areas?

Answer 2

Accessible rural areas are those within 15-30 minutes driving time of cities. They are often home to commuters as well as farms.

Question 3

What does diversification mean?

Answer 3

Diversification means farms, and rural areas generally, finding new income to replace farming as the main source of income, especially in leisure and tourism.

Question 4

Why do rural areas in the post-production countryside have a tougher time rebranding compared to urban areas?

Answer 4

Their relative isolation

Question 5

What needs to happen to ensure that visitors stay in an area for at least one night?

Answer 5

There needs to be a range of accommodation options from campsites to bothies, B&Bs and expensive hotels.
There needs to be plenty to do and see.

Question 6

Why is it important to make sure that visitors stay at least one night?

Answer 6

They will spend money on accommodation and food.

Question 7

Why do accessible rural areas close to cities find diversification easy?

Answer 7

People from the city will drive out into the countryside to visit a tea room, farm shop, go paid-balling etc., on a regular basis.