Regenerating Places Flashcards
What is rebranding?
The way or ways in which a place is re-developed and marketed so that it gains a new identity.
It can then attract new investors and visitors. It may involve both re-imaging and regeneration
What is re-imaging?
The remodelling of areas to counter negative perceptions and provide ‘post-industrial’ functions such as retailing, leisure and tourism
What is regeneration?
A long term process involving social, economic and physical action to reverse decline and create sustainable communities.
What can define a place?
Languages
Religions
How people get from place to place
Government
Average levels of wealth
Predominant industries of the area
What are the five job sectors?
Primary
- extraction of raw resources
Secondary
- Manufacturing and processing of those resources
Tertiary
- the service sector
Quaternary
- high-tech research and design, and the ‘knowledge economy’
Quinary
- Knowledge management (consultancy, leadership, CEO)
What are the controversial aspects of employment?
Gender gap
Zero hours contract
Minimum wage and Living Wage
Illegal migrant workers
Temporary and seasonal work
Pay growth
How can inequality impact places?
Lack of wealth can lead to social deprivation, which can in turn lead to a cycle of poverty.
Places that are poor will tend to remain poor unless there is some sort of intervention (e.g regeneration)
