recreational Flashcards
A guest of a commercial hotel and resort varies in a lot of ways. Usually, a guest in a resort goes there for leisurely purposes. He is very demanding and requires personalized service to the very detail. A guest pays so much just to experience the exquisite service a resort hotel brags about. Meanwhile, a guest from a commercial hotel usually falls under the business category. A guest in this hotel usually requires standard, quick service fitted for people on the go.
Visitor Market
When we talk about rooms, definitely resorts are a lot bigger.
Because of the different activities that a resort offers, it’s only fitting that a bigger closet space be available as well. For commercial hotels, of course, larger spaces are also needed but the focus is more on detail on the accent and in-room facilities. Outdoor facilities, meanwhile is focused on resorts while the commercial hotel is based on the different outlets, function rooms and shops within its vicinity.
Facilities.
Usually, resorts take on the remote location. Linking it with the reason why a vacationer will go to a hotel, the resort’s environment should be serene, out of the familiar that would really take away the concept of work in the season. A commercial hotel, meanwhile, is located on the city, targeting business clients in their transactions and conferences. By land area, usually a resort will be built up taking up large amounts of land to facilitate
towering facility could be built up to aid in the lodging purpose. the activities. While for commercial hotels, even for a small piece of land, a towering facility could be built up to aid in the lodging purpose.
location
Resorts, of course has a lot recreational activities to offer. In the case of a beach resort, you could do beach volley, swimming, boating je ski etc. This is due to its location (as mentioned in the earlier item). While city hotels also have recreational activities, it is limited to its facilities such
as the spa, souvenir shops and the gym.
recreation
The usual operation of resort is seasonal. Peak times are linked entirely with the season. In the case of beach resorts, summer is the perfect time for guests to enjoy swimming but as August and the rainy months come; resorts are pushed to do so much marketing efforts to maximize the revenue that they can get from the season. With commercial hotels, the operation depends on no season as it functions whole year round.
seasonality
A guest in a resort pays so much just to experience grandiose luxury. The experience is very important to him. That’s why a staff should equal the expectations of this kind of guest. The staff should exhibit flawless service as far as he can, because the guest expects from him.
This is not so for commercial hotels where guests are more concerned with their business transactions. As earlier indicated, they are focused more on their day, having and experiencing only the standard yet fastest way to get what they want.
Personnel Attitude.
Because of the vastness of the operation and the interlink of its components, a resort manager should exhibit two important assets: (1) they should be knowledgeable on the natural setting on which the resort is based-taking into account the personality of the location, nearest establishments and the risks that the setting may contain; (2) the manager should also be knowledgeable with guest activity programming. With so much activities that a resort has, a manager should be able to suggest compatible setups with his guests.
Managers.
Traditional hotels tend to offer deep discounts on the weekends to attract the business noted above. Resorts do the opposite, charging maximum rates on the weekend and offering (often significant) discounts during offseason and the shoulder months of fall and spring.
rates
Resort guests expect to participate in a number of activities.
When a guest is on the property for several days or weeks, a well-designed guest activity program is required to satisfy them. This means much more than offering a sleigh ride next Tuesday. Implementing a guest activity program involves specialized knowledge regarding leisure, recreation, and play. Programs must take into account the demographic, psychographic, and physical backgrounds of guests. Golf, for example, is a major reason why resorts have attracted business meetings.
amenities
Because many resorts are large and located in remote areas, they constitute a minor, if not the major, piece of the local economy. As such, management takes on a certain responsibility to the community that goes beyond the responsibility of a hotel in a metropolitan area. The community may be totally dependent on the resort for its economic future. Management has to take this into account when making decisions to lay off employees during the off-season.
Corporate Responsibility
Usually a resort based from its location will provide housing for its employees. As a resort will employ people from the city, it is important that they be provided suitable housing. A commercial hotel meanwhile, again, based from its location and proximity does not provide housing, but in case of emergencies, reverts to “house-use” for its employees.
Employee Housing.
Employees in resorts tend to rotate into different jobs both during the season and in the off-season. If there is no snow at a ski area, employees may find themselves working in maintenance. This is especially true in the off season, when being employed means being flexible and having multiple skills. Commercial hotel jobs tend to be more specialized and static throughout the year.
labor skills
Commercial hotels derive most of their revenue from rooms, food and beverage, and various minor operating departments. At a resort, retail sales-including souvenirs, arts and crafts, and designer resort wear-are more important, as is revenue from recreational activities. Some properties derive a great deal of revenue from land sales. Resorts also get higher per capita food and beverage revenues than do traditional hotels because of menu pricing, the larger number of meals served onsite as well as the higher occupancy per room.
Sources of Revenue
are more important for resorts than for other types of hotels. Many resorts cater to repeat guests who are attracted by annual festivals and theme weekends. They come back to enjoy the experience year after year.
traditions
Modern travelers seek personalized experiences, seamless service, and memorable moments. Understanding guest preferences is crucial for success.
GUEST EXPECTATIONS
The resort industry is highly competitive, with diverse offerings and evolving trends. Adapting to market demands is essential for growth.
competitive land scape
Economic fluctuations, travel trends, and seasonality influence resort performance. Adapting to market conditions is key for resilience
Economic factors
Delivering personalized service that exceeds guest expectations is essential for building loyalty and positive word-of-mouth.
EXCEPTIONAL SERVICE
Offering unique experiences that differentiate the resort from competitors attracts travelers seeking memorable adventures.
UNIQUE EXPERIENCES
Strong leadership and efficient management systems ensure smooth operations, optimize resource allocation, and drive profitability.
EFFECTIVE MANAGEMENT
Efficiently managing staff schedules, coordinating tasks, and optimizing resource allocation to ensure smooth operations.
PLANNING AND SCHEDULING
Streamlining check-in and check-out processes, providing personalized service, and resolving guest issues promptly.
GUEST CHECK IN AND CHECK OUT
Ensuring clean and well-maintained facilities, addressing guest requests promptly, and proactively addressing potential issues.
FACILITY MAINTENANCE
Identifying and understanding the target audience is essential for tailoring marketing efforts to their specific needs and preferences.
TARGET AUDIENCE
