rebranding Flashcards
Cabot circus:
- location
- initial problem
- project outlined
- stake holders
- South west, Bristol
- Unattractive and outdates (graffiti and litter levels high)
- Hard competition from The Mall (opened in 90’s)
- 2003 new plans were approved, 2005 construction started and opened in 2008
- £500m cost to rebuild on brown field site
- guaranteed flagship stores (Harvey Nichols and House of Fraser)
- Participatory planning from stakeholders
- Bristol Alliance secured the land needed for development and managed the planning process
- Land Securities and Hammerson
- Harvey Nichols + house of Fraser
- The Bristol council
- cinema de lux
Cabot circus:
- positive and negative impacts
positive - social: - Accommodated students - Impressed and satisfied locals - Provided a safer environment in the evenings Economic: - 500,000 people a week attracted to the area - 23rd best retail location Environmental: - remade from recycled materials - rain water harvesting for toilets Negative - Social: - Some high end retail Economic: - 'clone town' same shops in other cities ( lack of unique stores) - Other pats of broadmead started to struggle (Union street) - led to zone of discard
Harbour side:
- location
- initial problem
- project outlined
- stake holders
- South-west England, Bristol
- port went into decline as ship couldn’t fit into the river so shipping moved to Liverpool
- Docks closed in 1960’s (23,000 jobs lost)
- Massive poverty (50% of children on free school meals)
- Trade moved to Avon Mouth, resulting in dereliction and decay of site Tobacco trade moved out
- Regeneration took place in 1980’s
- Multiple use area for public: wanted to create new tourism, leisure and business area
- Participatory planning from key stakeholders. £62m all together
- Government set up Bristol Urban Development Co-Operation (brought land and decontaminated it)
- Pump priming; enterprise zone pumped in £21m and lottery pumped in £41m
- Lloyds TSB relocated their head quarters
- Bristol UDC purchased 900 acer site
- Continued development for Crest Nicholson constructing 450 new flats, homes and waterside offices on Hot wells road
- Companies such as HBOS and Hotel Chain Ibis have recently invested in the site
Harbour side:
- positive impacts:
social, economic and environmental
- negative impacts:
positive - social: - created bars, restaurants, Mshed, Museum, @Bristol, Imax and Millennium square Economic: - 3,000 jobs created Environmental: - Encouraged biodiversity (otters spotted) Negative - Social: - no go zone late at night (fighting happens close to pubs) - seasonal footfall (not so popular in winter) - High skills mismatch Economic: - Imax and Wild walk - white elephants - high level tertiary industry Environmental: -No green area
Temple Quay:
- Location
- Initial problem
- project outlined
- stakeholders
South west, Bristol
- industry came in decline, ships got bigger and therefore could not fit
- heavily contaminated derelict site
- office space moved to Aztec west (cheaper/ less congestion)
- decontaminated and cleared the area
- become a department for transport
- key stakeholders to pump money into area
- Attract EU money
- Government invested money through urban development co-operation and decontaminated area
- SWRDA (site preparation)
- Developers: Castle more security (helped develop offices, shops ect.
- Burges Salmons
- BT, RBS, Bristol and west and AVIVA
Temple quay
positive impacts
social, economic and environmental
negative impacts
Positive social: -Utilised public transport Economic: - Attracted £22m of government money - £260m private money Environmental: - Improved environmental quality - cleared up a highly derelict, polluted site Negative Social - took jobs already in Bristol and relocated them to temple quay Economic: - Gentrified area (high unaffordable housing for some) - Land use mapping (vacant office space)
Cornish Camels:
- location
- initial problem
- project outline
- stakeholders
- Rosuick organic farm, cornwall
- low demand
- mechanisation and therefore increased unemployment
- poor transport links to the farm so it isn’t very accessible
- introduced camels into farm to provide unique experience
- Renovated the cottages
- Licensed parts of the farm for weddings
- In 2006 opened a farm shop selling their own organic meat and vegetables along with other local produce
- Janet Oates (owner)
- Locals
Cornish camel:
positive and negative impacts
positive:
- now attracts many tourists
- have an organic café, gift shop with local crafts and children’s toys
- Charge for camel experience up to £80
- The cottages are being rented regularly
- The farm shop not only supports the farm but also local businesses as it sells other local produce and goods
negative:
- By being unique experience it has attracted publicity and attention as it is so unusual
- Given the farm a new aspect and has boosted their earning
- Also had an affect on the local economy by selling other local produce
- Brought more people into the area and increased the footfall
- Jobs have been created for locals but they are seasonal
Superfast broadband:
- location
- initial problem
- project outlined
- stakejolders
- South-western peninsula of England, Cornwall
- one of the poorest UK county - decline in dominant industries e.g fishing
- poor road infrastructure, only accessible by A30
- isolated - 5 hours from London
- dependant on tourism, seasonal
Led by Cornwall enterprise non profit partnership, the project aims is to accelerate economic growth and social inclusion via internet and ICT = £132 m
- £7 million funding
- Objective one (EU funding of least developed area)
- 2011 BT £78 million invested
- European regional development funded £53 million
- Cornwall council managed by Cornwall development company
Superfast broadband:
positive and negative impacts
positive -
social:
- over 80% businesses in Cornwall say internet access is critical to their businesses
Economic:
- objective one- superfast broadband connected over 100,000 businesses, farms and voluntary organisations since 2002
- businesses in Cornwall now operate in a way that couldn’t have been possible 6 years ago (selling things world wide)
- 85% coverage in Cornwall and isles of scily (most connected rural place in Europe)
Eden Project
- Project outlined
- opened in 2001 as a flagship development
- built in an old China Clay quarry 4 miles from St Austell
- Reimaging a derelict place into picturesque place
Eden Project:
Positive and negative impacts
Positive
- The Eden project has been extremely successful at achieving a higher footfall as it attracts around 1 million visitors every year
- in its first year it attracted over 1.9 million visitors and its become the UKs 3rd most visited attraction
- it instigated the regenerating of the St Austell town centre costing £75 million
- benefited local area by employing 75% of young local people that were unemployed, over 600 jobs created, and decreased Cornwall’s unemployment by 6%
- buys local produce from Cornwall, spends £7 million on local produce
Negative
- increases traffic around that area
Jurassic coast
- the Jurassic coast in a world heritage site on the coast of southern England
- seasonal tourism, grey pound, aging population= high dependency ratio and low tax base
- December 2001 the world heritage site was appointed by the UNESCO as ‘outstanding universal value’ and ‘a walk through time’ - 95 miles
- SSSI protection - UNESCO - 80 landowners including national trust
- overcome seasonality and ageing population - world heritage site - attracting people to the area = to help generate jobs in the industry not just primary to be able to support there local economy
- increased publicity - and expands the sphere of influence (Swanage = 17% of tourists form abroad) and 16.5 million visitors in dorset every year. Population has increased by 5%in 10 years
Detroit:
- location
- initial problem
- project outlined
- stakeholders
- Michigan, USA
- relied heavily on secondary industry such as car manufacturing (ford, Chrysler, GM) so lack of diversification led to deindustrialisation due to cheaper competition (japan - Toyota, Nissan)
- oil crisis meant a drop in demand leading to donut effect
- racial segregation
- in 3 years 200 jobs lost
- 50% education drop out
- 2nd highest crime rate in America
- out migration of 2/3 of population from 1950s
rebranding top-down projects and flagship schemes
- hosted super bowl in 2006
- reimaging as gambling state - 3 new casino resorts attracting tourists to boast local economy
- planning to build 2nd international bridge to Windsor in Canada ($70 billion trade relationship)
- improvements to the river front costing $500 million - adding 500 units residential and retail space (renaysonce building to attract higher income group)
-government, council, super bowl and locals
