boscombe Flashcards
how are the planning to rejuvenate/ rebrand Boscombe?
- Spa development project
- Artificial reef
- the spa development project was almost completely self funded through the selling of the unused Chine car park to Barratt homes for £9.35, which was then converted into 169 sea facing apartments to attract affluent people.
Construction of the project cost £11.3 million and started in 2006.
- Building an artificial reef (3 million)
- refurbishment of the pier including mermaid hall (2.8m)
- refurbishment of overstrand, building new beach pods designed by Hemingway design (4 m) a further 1.8m was gained when they were sold
- new beach houses and piazza build
artificial reef
- built by ASR New Zealand
- 225 meters from shore made of a geo-textile
- users disappointed as when investigated by Plymouth uni it only met 4/11 criteria
- ASR company went bankrupt meaning repair are hard
- However, it has attracted marine bio-diversity therefore encouraging tourists including divers
Primary field work - graffiti audit
thing to consider:
- scored objectively
- some criteria are conflicting
results and conclusions:
- mapped levels of graffiti as proof of depravation using isolines on a map of Boscombe
- very little graffiti near sea front (low score)
- highest levels in inner city which overlaps with poor environmental quality suggestion no rebranding in that area
primary field work - bi-polar survey on environmental quality
things to consider:
- bi-polar surveys are subjective and qualitative meaning they are not very reliable on their own
results and conclusions:
- group split into several groups as to cover a large area completing 4 bi-polar surveys along each transect
- distance decay in relation to environmental quality id evident as higher scores are along the beach front decreased with distance from honey pot site
- crestent rd had lowest score of -9
- despite that, most environmental quality seems to have improved from the survey taken in 2013 showing rebranding as a success
primary field work - Footfall and participation observations
things to consider:
- Important to set standardised time for recording footfall to get accurate data
- without comparing it to passed footfall it does not indicate successful rebranding
- time of day also effects accuracy as our data was collected during lunch time on a week day
- subjective and qualitative (smart/ scruffy)
results and conclusions:
- sea front and high street have highest levels of footfall
- Large % of old people could suggest lack of rebranding
- dress code suggest local unemployment levels are high and not many tourists in centre
primary fieldwork - land use map
things to consider:
- potential to misclassify buildings
- flats and houses are same colour so hard to draw conclusions from
results and conclusions:
- more flats than houses suggest low income
- higher levels of vacant buildings west of high street suggest lack of regeneration
primary field work - questionnaire
things to consider:
- despite trying to ask 50/50 men and women (stratified sampling) to make it fair 68% were answered by women
results and conclusions:
- almost all participants were residents showing low numbers of tourists?
- more than half the people that did the questionnaire earn less than 20k a year (some were uncomfortable with answering) this was corroborated with www.neighbourhood.statistics.gov.uk that found that they earn less than south west
- people when asked about Boscombe had a positive response
- 82% were aware of rebranding strategies
secondary research
- house prices lower than surrounding areas (Swanage) www.dorsetforyou.com
- earn less than southwest www.neighbourhood.statistics.gov.uk
