Readings

Question 1

The biggest loser: Plymire

Answer 1

promoting weight loss as a personal problem, rather then a social problem
social issue is looking at it from a social imagination perspective
sociologigal imagination “thinking outside the box” is using advancements in technology, reality television athletic fashions to create a learning environment.

Question 2

Televised sport and anti sociological imagination: Hillard

Answer 2

Television wether news or entertainment focus on the personal rather then social and tries to avoid analysis of serious social problems or political issues. rarely goes deeply into the real workings of the sport world. there is more then that meets the eye in the work imbedded in sports programming

Question 3

What is Neoliberalism: Martinez, Garcia

Answer 3

Main points of neoliberalism include:

1. The rule of the market: liberating free enterprise
2. cutting public expenditure for social services: education and health care, reducing safety net for the poor. Name of reducing governments role
3. Deregulation: reduce govt regulation of anything that could diminish profits
4. privitization: sell state owned enterprises, goods and services to private investors.
5. Eliminating concept of public good or community: replacing it with individual responsibility.

Question 4

Globalization of sport, an inconvenient truth: Thibault

Answer 4

In choosing labor, media, and environmental issues as evidence of some of the inconvenient truths of the globalization of sport, I am not suggesting that we stop taking part in sport, that we stop buying sportswear and sport equipment, that we prevent athletes from migrating to other countries, that we stop building sport
facilities, or that we stop holding sport events. The point of this article is to increase awareness regarding the perils of globalization.globalization has led to prosperity for many sport stake- holders, for example, media conglomerates, professional sport teams, franchises, and leagues, the IOC, and sport-related TNCs

Question 5

Global Mass Media Oligopoly, the there usual suspects and more: Law, Harvey, Kemp

Answer 5

Three usual suspects are mostly pointed out:
Disney, news corp and AOL-Time Warner.
joint ventures that connect them together. conglomerate. oligopoly.

Question 6

Local/global flows and altered production practices, narrative constructions at the 1995 canada cup soccer: silk

Answer 6

telecasts that offered a specific interpretation of acadian soccer both in relation to and through global framework. make a marketable global media product. narratives constructed were directed away from the nation state ideologies and in direction of the global consumer logic.

Question 7

Global games, culture, political economy and sport in the globalised world of the 21st century: Nauright

Answer 7

sport assumed role within globalization process with regeneration of national, regional and local identities in the post colonial and global age. much of global culture displayed by media events (olympics) (soccer world cup) many countries left behind without the necessary infrastructure to compete competitively.

Question 8

Globalization, corporate nationalismand masculinity in canada sport: sport, molson beer advertising and consumer citizenship
Jackson

Answer 8

Within the context of globalization, nations have increasingly become the object of both production and consumption. citizens transformed to consumers.