Perls 304

Question 1

Why is televised sport so anti sociological?

Answer 1

Media logic
tv sport as news
tv sport as entertainment

Question 2

4 points in media logic?

Answer 2

Narrative: shows driven by story, plot, character, setting.
Intimacy: visual or emotional closeness to athlete/team. heroes, vignettes, human interest stories.
Commodification: close tie between advertisers and tv
Time Segmentation: average length has decreased over the years.

Question 3

Two additional features from entertainment?

Answer 3

Protagonists as héros overcoming the odds.

tv about fragmentation and splicing

Question 4

Neoliberalism?

Answer 4

creates inequality
removes barriers to profit -deregulations -privatization -free trade
trickle down economics
unregulated markets
reduction of social safety net
promotes individualism 
hegomonically enforced

Question 5

Neoliberalism Emphasised?

Answer 5

individual freedom
liberty
personal responsibility and the virtues of privatization
the free market and free trade

Question 6

How did globalization happen?

Answer 6

transnational corporations
international capital
neoliberal economies
deregulation of markets and free trade zones

Question 7

Globalization and its different spheres?

Answer 7

• political
• economic
• cultural
• social

Question 8

Globalization and the good?

Answer 8

increased diversity of athletes, increased participation.
boundary crossing, gender religious, climate
increased opportunity for coaches, athletes.
promotes peace

Question 9

Globalization, the bad?

Answer 9

using developing countries to manufacture goods.
mobile athletes where country of origin no longer matters
increase in sport media conglomerates
environmental impact.

Question 10

Labour issues #1 and #2?

Answer 10

developing countries being used for cheap labour by TNC. makes us complicit when e uy/wear it.
migration of athletes. athletes benefit personally but developing countries do not. emphasis on individualism

Question 11

Two things globalization does?

Answer 11

Homogenization:
similar economic/political system globally
large tncs operate globally
products available globally

Diversification:
niche/boutique marketing
cultural inflections on products
multicultural society, anything you want is available.

Question 12

Two main arguments sport oligopoly?

Answer 12

sports media complex more diverse then focus on big 3
corporate structure itself become a method of capital accumulation for media entertainment conglomorates through synergies, circuits of promotion. companies making money together

Question 13

Big 3?

Answer 13

disney, news corp, aol time warner.

Question 14

5 points understanding conglomerates?

Answer 14

1. horizontal intergration. multiple news papers owned by one media
2. vertical integration. ownership of the supply chain.
3. extension of product and service
4. entry into new geographical markets
5. industril media conglomerate structure, financial links with other businesses for merger.

Question 15

Sports events understood in 3 phases?

Answer 15

production
text
audience

Question 16

Othering? 4 points

Answer 16

Us
Relatives
Neighbors
other/exotic

Question 17

encounters with exotic other often lead to one of two responses?

Answer 17

romanticization: aren’t they cute and quant, lets save them.
Subjugation: they don’t know any better, so lets make them work for us for free

Question 18

media sport. Two processes have emerged ince the 1970’s?

Answer 18

Culturization: infiltration of culture. lifestyles and identities.

mediatization: channels and teqniques through which sport has gained such infiltration

Question 19

3 core tasks?

Answer 19

1.Production of media sport cultured goods.
sport needs the media.
2.the meaning of media broadcasted sports. messages being delivered, the text.
3. global sport media consumption.
skilled consumers

Question 20

Social imagination defined?

Answer 20

Relationship between personal biography, historical and social forces beyond control of the individual.