Readings

Question 1

Anand and Peterson: “When Market Information Constitutes Fields: Sensemaking of Markets in the
Commercial Music Industry”

Answer 1

-market information regimes

Question 2

Berry and Waldfogel: Do Margers Increase Variety

Answer 2

-merges increase variety
-reduces station entry through product crowding

Question 3

Peterson and Berger: Cycles in Symbol Production

Answer 3

-market concentration and homogeneity
-analyzes 40s-70s
-prediction that 70s would experience stagnation
-rock n roll and unsatiated demands

Question 4

Stavitsky: Guys in Suits

Answer 4

-Research in the radio industry was
previosuly criticized for prioritizing profits over mission.
-However, as research became accepted
over time (especially due to outside factor like a reduction in tax-based funding), there began a transition to local resreach (e.g. what people in an area want) to social research (psychographics). This
has changed ther nature of local radio content

Question 5

Gentzgow: The Fourth Estate

Answer 5

-examines changes in newspaper objcetvitiy by comparing two scandals