Hirsch Organization Set Model

Question 1

What is the Hirsch model?

Answer 1

A model that explains that artists must move through gatekeepers at each stage of organization sets and at each stage, the number of people who remain gets narrower

Question 2

Chart the movement of artists within the pop culture industry

Answer 2

1. original authors (musicicans)
2. cultural distributors (record labels)
3. surrogate consumers (radio)
4. ultimate consumers (music fans)

Question 3

Cultural distributors

Answer 3

firms that do production and distribution

Question 4

Surrogate consumers

Answer 4

orgs that publicize the content

Question 5

Key detail of Hirsch model

Answer 5

at each stage, most products fail

Question 6

According to Hirsch, what is the most important boundary?

Answer 6

the relationship between cultural distributors and surrogate consumers (e.g. record labels and radio stations)

Question 7

Hirsch described this model through a 19th century lens. Are gatekeepers still important in the digital media era? Explain.

Answer 7

Techincally no but in a practical sense, yes. Even though artists can now publish their own material, you still need gatekeepers in order to get exposure.